Case Study: SurfStitch

Over 600 brands and 20,000+ products

Challenge

SurfStitch, with over 20,000 products and 600 brands, needed to use big data for SEO

We analysed all keyword combinations associated with each brand and category to create an SEO strategy catered for their large product base and people’s fashion searching habits.

Strategy

Keyword research for all fashion category, brand and range combinations

We analysed all brand, category and range keywords to develop a strategy that would incorporate technology changes, onsite optimisation, content marketing strategies and link building efforts.

All work was completed using a large data set and completely white-hat methods.