Case Study: Webjet

Scalable, effective search marketing

Background

Webjet are Australia’s leading online travel agency, with a $1b market cap.

The site sells an inventory of over 1 million hotel rooms, and endless flight combinations. Webjet also offer car hire, packages, travel insurance, cruises and tours.

The large amount of historic flight and hotel search data presented an opportunity to remove all unproven assumptions and allow the data to identify gaps in their coverage.

Objectives

1. Create profitable, wide-reaching paid media campaigns.

2. Improve Webjet’s presence on search results and the web.

We began with wide exports of all flight routes and hotel destinations around the world, then quantified their search volume, paid return and organic ranking to prioritise the opportunity.

This data drove our prioritisation of content creation, onsite optimisation and paid media.

Given the complexity of margins and sale types on the Webjet site, we then built a bespoke web app to calculate ROI.

This insight allows us to generate real time bidding rules based on historical return.

Testimonial

Services

01 /
Paid Search

We run paid media campaigns across AdWords Search, Display and YouTube.

02 /
Content Marketing

We create written content across the Webjet landing pages and blog, working with their PR and internal teams.

03 /
Outreach

We work with thousands of bloggers and partner websites to grow Webjet’s presence on the web.