I enjoy finding new and effective ways of doing things, and with the constant changes in the digital space there are always new ideas to explore and strategies to implement.
Having graduated from the University of New South Wales majoring in marketing and information systems, I would describe myself as both creative and technical minded, with a love of finding solutions. In my role as an Online Marketing Specialist here at Sparro, I’ve been primarily working around link building, external content marketing and paid search.
When I’m link building for clients such as Destination NSW, Webjet and SurfStitch, I like to think outside the box by noting down trends I see, completing keyword research and using analytical tools to find new opportunities for high quality inbound links. So many untapped opportunities are just waiting to be discovered.
I started off at Sparro as a digital marketing intern and soon discovered I had a knack for link building. There was something great about the satisfaction gained from finding sweet opportunities and then capitalising on them through solid outreaches.
I like that the scope of digital marketing is quite broad; ranging from SEO, paid search, data analysis, multivariate testing, content marketing to web design. It is always an interesting day in the office.