Susan Thye

Content Lead

Susan Thye

It was my love of food that brought me into the digital space, and I found myself increasingly fascinated by what goes on behind the screen. Now I use the skills I’ve learned to drive traffic, increasing ROI for our clients.

After graduating with a degree in Nutrition, I started my own bakery specialising in artisan biscotti and shortbread,  running a food blog to promote my company. When I sold the business, I wanted to learn more about content management and digital marketing, and set off on a career in the digital space.

Now, I work as Sparro’s Content Lead,  in charge of content production and content marketing strategies, utilising keyword research and data. I work with Destination NSW to create the key landing pages and the campaign content to support it.

I’m proud to say that our content strategies have increased DNSW rankings and improved year-on-year organic traffic by over 100%.

I also manage new web builds and build briefing documents for our developers, and designers. As Sparro’s Content Lead I have extensive experience in managing content in Drupal, WordPress and Magento. I’m all about results, precision, data,