Case Study: MXStore.com.au
MXStore.com.au are Australia’s largest online MX retailer with over 95,000 customers since launch.
The MXStore.com.au team had been running a PPC campaign internally, but weren’t able to scale this at the current return, or bid on all possible keywords due to the ever-changing catalogue and their limited internal resource.
Simultaneously increase revenue while reducing the cost per sale.
Better represent the product catalogue, and support new ranges.
To increase the activity and revenue at a lower cost we aimed for two things: reach and relevancy.
Campaigns are dynamically created from the product catalogue, ensuring we cover all available products and never bid on products once they become unavailable.
Sales-Focused Ad Relevancy
Ads are constructed based on sales data to show the most-purchased brands and related categories. Ads show the lowest product price to encourage click-through.
MXStore.com.au revenue increased by over 600%
When going to tender for our paid marketing channels in 2014, we were looking for ‘partners in our business’ rather than an agency who would spend more time promising us results, and less time achieving them.
When we were introduced to Sparro, we couldn’t have been closer to a match as a result. The guys entrenched themselves in our business as if it were their own, and increased adwords, remarketing, display & SEO sales to over 600%.
Sparro are not an agency, they are a critical part of our business. Their experience in Ecommerce goes beyond their services provided.
They have time and time again produced recommendations outside of their paid services that have influenced direction and other channel performance. Their service, response times and delivery are unparalleled. We have recommended their services countless times, and that in itself says it all.