Case Study: Racenet

Targeting Melbourne Cup keywords with creative SEO


Racenet was gearing up for Melbourne Cup and had recently lost some rankings. They took us on to increase all keywords back to #1

We needed to prioritise and then increase position on the top Melbourne Cup keywords before the event and regain #1 positions. In a competitive and tough market, we needed to look at different onsite optimisation strategies as well as creative link building.


Creative link building in a competitive market

We begun by looking at competitors and the gaps in the market. We analysed the gap of where none of these websites were gaining links and acquired these high quality links with creative tactics and content marketing strategies.

All work completed was completely white-hat and meant Racenet will again be in a solid position come next Melbourne Cup.


#1 ranking for most high volume Melbourne Cup keywords resulting in an exponential increase in traffic.