Marketing Analytics Specialist Provide best in-class analytics and tag management solutions

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Are you a driven Marketing Analytics Specialist who wants to be a key member of our data team in Sydney?

At Sparro, we Expect More, and so do our clients. We don’t stay in our lane – we do what it takes to deliver more value and innovation.

And it pays. We’ve won more Google Premier Partner awards than any other agency and, now in our 9th year and at 75+ staff, we’re continuing to see exceptional growth.

We’re looking for an industry professional to help us continue our success, and that of our clients.


Design and implement innovative analytics and tag management solutions. 


The Marketing Analytics Specialist will work within the data team at Sparro to design and implement analytics and tag management requirements for our clients, reporting to the Senior Media Specialist and Senior Data Specialist. This is a fantastic opportunity to be part of a rapidly growing data and technology team within the digital marketing industry.

Key responsibilities

  • Building effective working relationships with the wider team and key clients.
  • Leading or offering end-to-end support in client data collection, tag management, and analytics projects.
  • Promoting opportunities for efficiency within the agency through documentation, training, and/or process improvement.
  • Willingness to roll up sleeves and action implementation tasks when needed.
  • Promoting the Sparro values and culture.

You live for results, drive change and Expect only the best.

Your skills

  • 2-4 years of experience in analytics/ops and/or data/tag management.
  • Effective project management.
  • Strong attention to detail, thrives in a fast-paced environment.
  • Strong ability to interpret and translate analytics requirements from clients or internal stakeholders into technical requirements.
  • Keen understanding and interest in technologies across a broad range of technologies and formats, including but not limited to: Google Analytics, Google Tag Manager, and various ad techs (Google Ads, Facebook Ads, Campaign Manager 360).

Your skills

  • Good logical thinking and mathematics skills.
  • Strong personal drive and motivation.
  • Original, creative thinking coupled with a strategic, outcomes-based mindset.
  • Knowledge in JavaScript and HTML is a bonus.
  • Experience implementing tracking from app analytics tools, (e.g. Firebase / AppsFlyer) is a bonus.
Digital Training /01

Senior leaders and business partners support all team members on hands-on learning through workshops, formal training, and external training.

We also provide a 20-week leadership training course with our founder and general manager. Through this training, we explore the vision of Sparro, how to manage expectations, elevating conversation and much more

We’re always learning, sharing and growing together.

Mentoring + Support /02

The Marketing Analytics Specialist will work in a team, with regular mentoring sessions from their Team Lead and other senior leaders.

We value our inclusive and supportive culture where all ideas and input matter – regardless of experience or titles.

We have an internal development coach available to help with providing a framework for analysing your strengths and supporting your career development.

Career Pathways /03

We’re looking to develop our digital marketers to be the next leaders in our industry, and in our business.

We have a transparent direction for our business and clear pathways for all staff; supported by regular reviews and personal development.

Sparro Culture /04

We host regular social and sporting events, lunches and drinks. We love getting everyone together to celebrate our successes, each other and the industry. At Sparro, we view our informal conversations just as important and effective as our formal ones. We foster a workplace of safety where it’s always ok to ask questions.

Day to day, we work hard and smart while providing flexible working hours for all team members. We offer remote workings, a plant-filled office with casual working areas, and an office puppy – Ted Danson.

Morris Bryant
Cameron Bryant
Sparro Digital Marketing Level 2, 727 George St,
Haymarket, NSW Australia
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