PR Specialist Drive performance through PR

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PR Specialist

Do you have a strong interest in public relations in earned media?

The PR specialist will work within the Creative Services and SEO team in Sparro, conceptualising, developing and executing exceptional data-driven PR strategies for the business and its clients. It is a highly-collaborative, organisational role balanced with creative thinking.

Working with team leads across media, performance and our in-house data team, the PR Specialist will draw on data insights to hijack the news agenda with tactical and timely creative concepts that help drive awareness and SEO for our clients.


Learn while working with leading brands

You will be

  • Supporting Sparro’s Creative and SEO teams with conceptualising and planning PR strategies. 
  • Working with account teams to oversee campaign execution to ensure effective, distribution, testing and management of KPIs.
  • Overseeing and drafting award entries for Sparro.

You will be

  • Running brainstorms and workshops to help land on creative campaign concepts and PR strategies.
  • Actively participating in meetings, providing updates for key stakeholders to keep deliverables running smoothly. 
  • Promoting the Sparro values and culture.

You are an exceptional communicator who thrives off of collaboration and is passionate about PR


  • Exceptional communication skills, with the ability to distill complex information into simple deliverables.
  • Experience working in PR, with an ability to develop campaigns across a broad range of verticals.
  • Exceptional writing and client servicing abilities.
  • Adaptable, quick thinker that collaboratively finds solutions.


  • Agile, fast thinking that delivers across digital, social, broadcast and print.
  • Strong journalist relationships and a comprehensive understanding of the Australian media landscape.
  • Advanced project management skills.
  • Understanding of content marketing and SEO is desirable.
Digital Training /01

Senior leaders and business partners support all team members on hands-on learning through workshops, formal training, and external training.

We’re always learning, sharing and growing together.

Mentoring + Support /02

The PR Specialist will work in a cluster, with regular mentoring sessions from their Team Lead and other senior leaders.

We value our inclusive and supportive culture where all ideas and input matter – regardless of experience or titles.

Career Pathways /03

We’re looking to develop our digital marketers to be the next leaders in our industry, and in our business.

We have a transparent direction for our business and clear pathways for all staff; supported by regular reviews and personal development.

Sparro Culture /04

We host regular social and sporting events, lunches and drinks. We love getting everyone together to celebrate our successes, each other and the industry.

Day to day, we work hard and smart, but there’s no overtime, ever. We offer flexible working arrangements, a plant-filled office with casual working areas, and an office puppy – Ted Danson.

Sparro Digital Marketing Level 2, 727 George St,
Haymarket, NSW Australia
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