Understand your purchase funnel, data and trends.

Data Analysis

Data Analysis

Data is at the heart of digital marketing.

With so much information available about your site, the market and user behaviour online; there’s no room for assumptions in digital marketing.

We’re highly-experienced in working with Google Analytics, Google Tag Manager and creating third party web apps to track and analyse business data.

We analyse site and sales data to better understand a business and their user journeys. Keyword search volume can then be used to understand the opportunity ahead of a business.

This information can power multivariate testing, SEO campaigns, content marketing and paid media.

Uses of Data Analysis

  • Better understand what users are doing on your site, and which content they are interacting with.
  • Identify phrases that people are using to search for your products or services.
  • Isolate pain points on your site that are stopping users from converting.
  • Discover highly-searched products, locations or services that are missing from your offering.


Case Studies


Let’s talk about your site.

We undertake data analysis and tracking as one-time projects, or as part of ongoing SEO or PPC retainers.