Understand your purchase funnel, data and trends.
Data is at the heart of digital marketing.
With so much information available about your site, the market and user behaviour online; there’s no room for assumptions in digital marketing.
We’re highly-experienced in working with Google Analytics, Google Tag Manager and creating third party web apps to track and analyse business data.
Uses of Data Analysis
- Better understand what users are doing on your site, and which content they are interacting with.
- Identify phrases that people are using to search for your products or services.
- Isolate pain points on your site that are stopping users from converting.
- Discover highly-searched products, locations or services that are missing from your offering.
Higher levels of sales without loss of quality or oversight
We’re delighted with Sparro’s results and approach to the account; particularly thought leadership around the adoption of new products, tactics and ideas.
They have been able to scale our AdWords by covering a huge range of data and entry points. Their data-first approach and use of AdWords Scripts has meant we’ve easily reached higher levels of sales without any loss of quality or oversight.
MXStore.com.au revenue increased by over 600%
When going to tender for our paid marketing channels in 2014, we were looking for ‘partners in our business’ rather than an agency who would spend more time promising us results, and less time achieving them.
When we were introduced to Sparro, we couldn’t have been closer to a match as a result. The guys entrenched themselves in our business as if it were their own, and increased adwords, remarketing, display & SEO sales to over 600%.
Sparro are not an agency, they are a critical part of our business. Their experience in Ecommerce goes beyond their services provided.
They have time and time again produced recommendations outside of their paid services that have influenced direction and other channel performance. Their service, response times and delivery are unparalleled. We have recommended their services countless times, and that in itself says it all.
20% increase in return in 3 months
The team at Sparro demonstrated through our selection process they had both the skill and the appetite to help us deliver ambitious sales targets while providing great support to our in-house digital team.
Their approach to tracking and data has allowed us great insight into the activity and return we’re driving from online activity. The results speak for themselves – we’ve seen a 20% increase in return in the first 3 months already.
Triple digit YoY growth for two years running
Sparro were able to deliver triple digit YoY growth for two years running, and were a major driver in Sydney.com becoming the most popular STO website in Australia (Hitwise Q1, 2016).
They deliver a highly-considered service across technical SEO, onsite optimisation, content creation and partner outreach. The team has always been highly accessible, cohesive in their approach, and always raising the standard. They work with our team as though the product is their own.
Sparro also boosted our onsite metrics through data analysis and developing multi-variant testing.
Let’s talk about your site.
We undertake data analysis and tracking as one-time projects, or as part of ongoing SEO or PPC retainers.