Paid Media

Get in front of the right audience at the right time.

Digital advertising offers a huge amount of potential to any business. Reach potential customers in real time, and paying per click to quickly define what’s working and optimise your budget around it.

We’re focused on transparency and results. Our approach is to determine all strategies through initial data analysis and then continue to test and optimise across all channels.

In Google Ads, we utilise custom API solutions to create dynamic campaigns with live ad variables, custom reporting and more.

We work with the Google Ads (Search, Display, YouTube), DoubleClick, Bing Ads, Facebook and Instagram Ads, and LinkedIn Ads platforms.

Channels

We work across all Pay Per Click channels.

Google Ads Channels

Search Marketing
Google/Bing Shopping
Dynamic Remarketing
Programmatic Display
YouTube

Third Party Networks

Bing Ads
Facebook Ads
Instagram Ads
LinkedIn Ads

The Sparro Difference

We use your data to dynamically power your ads in real time.

We build custom API solutions that utilise your own product or location data, as well as any third party data – locations within a certain radius of your stores, for example.

This approach allows us to scale campaigns to significant reach without losing visibility or granularity of detail. For smaller accounts, it allows us to automate simple tasks and spend more time optimising.

Data-Driven PPC

Some uses of our data-driven PPC strategies

powering live pricing in ads
instantly building campaigns for a full product catalogue
updating ads/bidding based on third-party data (weather, stock prices, trending news stories)

bidding based on live ROI
bidding based on sales / promotions
reporting with realtime results

Testimonials

Data-driven decisions and an agile implementation

Working with Sparro has been very refreshing. Temple & Webster runs at a very fast pace, and their agile, hands-on approach means they’ve always been able to quickly shift focus and effort with us. They also very efficiently implement betas and AdWords product changes as they come up.

At the same time there’s been no loss in the approach: every decision is made with data, and they’re constantly looking at ways to better align our internal data and learnings with their AdWords decisions. This has been a huge driver in our budget growth, new user acquisitions, and driving greater profit from our AdWords investment.

Sven LindellChief Marketing Officer

Higher levels of sales without loss of quality or oversight

We’re delighted with Sparro’s results and approach to the account; particularly thought leadership around the adoption of new products, tactics and ideas.

They have been able to scale our AdWords by covering a huge range of data and entry points. Their data-first approach and use of AdWords Scripts has meant we’ve easily reached higher levels of sales without any loss of quality or oversight.

Dave GaltWebjet.com.au

MXStore.com.au revenue increased by over 600%

When going to tender for our paid marketing channels in 2014, we were looking for ‘partners in our business’ rather than an agency who would spend more time promising us results, and less time achieving them.

When we were introduced to Sparro, we couldn’t have been closer to a match as a result. The guys entrenched themselves in our business as if it were their own, and increased adwords, remarketing, display & SEO sales to over 600%.

Sparro are not an agency, they are a critical part of our business. Their experience in Ecommerce goes beyond their services provided.

They have time and time again produced recommendations outside of their paid services that have influenced direction and other channel performance. Their service, response times and delivery are unparalleled. We have recommended their services countless times, and that in itself says it all.

Jake AlbertsMXStore.com.au

20% increase in return in 3 months

The team at Sparro demonstrated through our selection process they had both the skill and the appetite to help us deliver ambitious sales targets while providing great support to our in-house digital team.

Their approach to tracking and data has allowed us great insight into the activity and return we’re driving from online activity. The results speak for themselves – we’ve seen a 20% increase in return in the first 3 months already.