AdWords, Programmatic Display & Video

Paid Media

Paid Media

Get in front of the right audience at the right time.

Digital advertising offers a huge amount of potential to any business. Reach potential customers in real time, and paying per click to quickly define what’s working and optimise your budget around it.

We’re focused on transparency and results. Our approach is to determine all strategies through initial data analysis and then continue to test and optimise across all channels.

In AdWords, we utilise custom API solutions to create dynamic campaigns with live ad variables, custom reporting and more.

We work with the Google AdWords (Search, Display, YouTube), DoubleClick, Bing Ads, Facebook and Instagram Ads, and LinkedIn Ads platforms.


We work across all Pay Per Click channels.

AdWords Channels

  • Search Marketing
  • Google/Bing Shopping
  • Dynamic Remarketing
  • Programmatic Display
  • YouTube

Third Party Networks

  • Bing Ads
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads

The Sparro Difference

We use your data to dynamically power your ads in real time.

We build custom API solutions that utilise your own product or location data, as well as any third party data – locations within a certain radius of your stores, for example.

This approach allows us to scale campaigns to significant reach without losing visibility or granularity of detail. For smaller accounts, it allows us to automate simple tasks and spend more time optimising.

Data-Driven PPC

Some uses of our data-driven PPC strategies

  • powering live pricing in ads
  • instantly building campaigns for a full product catalogue
  • updating ads/bidding based on third-party data (weather, stock prices, trending news stories)
  • bidding based on live ROI
  • bidding based on sales / promotions
  • reporting with realtime results


PPC Case Studies

Contact Us

Let’s talk about your business.

We work with all ranges of businesses in all spaces. If we think that can add value, we’d love to work with you.