Bek Fraser

PPC Lead

Bek Fraser

To me, success in the online marketing industry requires both a creative and analytical mind, a talent for problem solving and complete transparency on project results. This is a space where there is never a failure, but a work in progress.

I have a background in design and marketing, having studied both industrial design and business and marketing at university. This gave me a great basis to work in website designs and builds and online marketing strategies. In my current role at Sparro as an Online Marketing Specialist I use these skills to optimise accounts to reach their best potential.

I have worked on building search accounts at Sparro, such as Temple & Webster, Amplifon, Goodman & Guess and managing the ongoing optimisation of these accounts both independently and with the rest of the PPC team at Sparro.

By analysing and researching extensively into our clients and their target markets, I am able to develop and implement numbers-based marketing strategies, increasing our clients’ presence in their market.

I also work on SEO projects, such as website builds and optimisations, integrating my expert knowledge of paid search performance together with my user experience design background to create and develop websites for clients such as Amplifon’s National Hearing Care and Bay Audiology, allowing them to capture an even wider customer base.