Caitlin West

Content Marketing Specialist

Caitlin West

I always had a knack for writing and an interest in marketing, but I never knew where it could take me in the digital space.

After graduating from the University of Wollongong with a Bachelor of Communication and Media in 2013, I dabbled in social media, earned my stripes as a writer, and was introduced to the world of digital marketing by the team at Sparro.

As a content marketer, I’ve developed a variety of onsite content for a range of clients, written more blog posts than I can count, and have employed more than my fair share of link-building strategies for our clients.

The process of crafting user-friendly content continues to be one of the more rewarding parts of my job. There’s nothing quite like working alongside a client to develop a great content idea, crafting an engaging piece that interests their customers, and then watching on as it helps to drive traffic to their site.

Since starting out as an intern at Sparro in late 2014, I have worked across a number of clients, including Destination NSW, Webjet and others.