I have always been interested in how advertisers can reach people across different channels and parts of the world.
Graduating with a degree in advertising and international studies from the University of Technology Sydney, I began my career in 2011, working in an in-house marketing role. The next few years saw my creative thinking develop as I moved into advertising and copywriting, writing content and developing online and offline strategies for clients across different fields.
These roles allowed me to grow as a content marketer and develop new methods for brands to connect with consumers, but I was always curious about how campaigns could truly be quantified to measure the direct ROI for clients.
I joined Sparro as an online marketing specialist. It’s a role that enables me to combine my creative skills in strategy and content creation with analytics. I manage paid search campaigns and SEO, as well as content marketing strategies for clients including SurfStitch, Destination NSW, MXStore and Business Events Sydney.
What I enjoy most about digital marketing is its reactivity, using its ability to provide a wealth of data to deliver multi-channel campaigns and content to to reach potential customers across the world the world. No two days at Sparro are the same.