Lorraine Brake


Lorraine Brake

I studied psychology and writing at the University of Queensland, but it wasn’t long before I swapped my diagnostic manual for a list of search best practices.

As a freelance copywriter, I wrote and edited everything from online marketing copy to oncological research papers.

During my time at Sparro, I’ve helped consolidate the voices of clients such as Webjet and Destination NSW.

Due to the relative youth of the digital industry, my role at Sparro is a flexible one, writing and editing search-friendly content for a variety of clients, including Webjet and Destination NSW.

That said, I believe the best way to communicate is almost always through simple, honest writing.