Terence Luk

Paid Search & Data Specialist

Terence Luk

I have always been interested in consumer behaviour and how changes in external factors and trends in the market can affect business operations.

I graduated from the University of New South Wales with a Bachelor of Commerce and Science majoring in Finance and Statistics. This degree has not only further developed my ability to interpret and draw conclusions from multiple data sources, but it has also strengthened my interest and passion in data analytics.

My time at Sparro has allowed me to further build upon my experience in using numbers to provide data driven analytics and insights – particularly in the field of online consumer behaviour in the world of Digital Marketing. I’ve worked on paid search campaigns for clients such as Webjet, ZUJI and Domino’s Pizza, Temple & Webster where I analysed large data sets and made data driven decisions.

I’m constantly learning and also experimenting to find and achieve the best results possible and Sparro has given me the prefect opportunity and situation to improve myself.

At Sparro, I have found that no two days are the same in the world of digital marketing as consumer behaviour is constantly changing and being able to react quickly creates strong competitive advantages.

Being able to make changes and generate strong positive business results for clients creates a unique sense of satisfaction that I have yet to find anywhere else.