Sparro Blog

Industry updates and thoughts from our experts.

We write on developments and ideas in the SEO and PPC space, as well as our experiences working in the wider digital industry.

We love hearing feedback or questions from readers, so shoot us a mail if something interests you.

May 26, 2016
5 Key AdWords Announcements from Google’s Performance Summit

1. You will be able to bid separately for mobile, tablet and desktop (again) Advertiers will soon be able to set bid adjustments for all three device types. Enhanced Campaigns ended this function when they launched in 2013 and grouped desktop and tablet bidding, and it’s a welcome change. For Advertisers, this means far greater […]

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May 24, 2016
Why Online Marketers Should Learn How to Code – Part 3

In Part 1 of this series we looked at why you should learn how to code, in Part 2 we looked at how JavaScript/HTML/CSS can be used to track results and optimise productivity. In this final chapter, we will look at a few tools that are hugely useful for cleaning data and automating bulk tasks. […]

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May 24, 2016
Why Online Marketers Should Learn How to Code – Part 2

In Part 1 of this series, we looked at why exactly an online marketer should learn how to code. In this part, I will cover how we use JavaScripts in our clients’ accounts to help us achieve our goals. Event Tracking helps marketers monitor performance We marketers love to track a huge range of metrics—we […]

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May 24, 2016
Why Online Marketers Should Learn How to Code – Part 1

While at Sparro we hire based on personality and approach to problem solving, rather than experience and education, there is no denying that having the right technical skills would set you apart. Having an understanding of coding will put you at a distinct advantage as an online marketer. I dabbled with Matlab while at university […]

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May 19, 2016
Why you should be using Facebook’s Lead Ads now

Facebook have been fairly aggressive in claiming a greater share of ad spend over the last few years; particularly reinventing their ad units for Mobile and to be more native to their platform. One of the most interesting ad units they’ve released in some time are the new Lead Ads. These ads allow users to enter […]

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March 3, 2016
Sparro signs four new clients

Bringing in 2016 with some fresh faces, Sparro have won four new digital accounts with SurfStitch, GUESS Australia, National Hearing Care and Bay Audiology (NZ). Working across digital marketing, partner outreach and paid search accounts, Sparro is looking forward to establishing great working relationship with the four exciting brands and helping them further cement their online […]

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February 1, 2016
5 things I learnt about business working at Appliances Online

When my brother and I started our digital marketing agency, Sparro, in 2013, we were very confident in the direction we wanted to take in our business and our work. We wanted to take on the best qualities of all of the businesses we’d worked with, while avoiding the worst aspects of agencies that we’d […]

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October 5, 2015
Simple VBA Loop for SEO Tools

SEO Tools is a fantastic add on for Excel. It makes everything simpler from running header checks, to checking title tags, to scraping entire websites and directories. One downfall of SEO Tools is the program it is built into, Excel. When running thousands of formulas, especially something that needs to hit a server, Excel really […]

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July 30, 2015
This is what it’s like to work at Sparro

As Sparro’s first full time hire, I’ve been part of the team for over a year, since it was just Morris, Cam and I in the living room of their Inner West terrace. We’re now a team of nine and I can confidently say that Sparro is a pretty great place to work. From the […]

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November 17, 2014
Is this the most important question in marketing?

The most important question in our business, and maybe yours too, is often the question that’s most overlooked for its simplicity and because the answer is so commonly assumed. Here it is: What is the objective? Companies, businesses and individuals without an objective are like Twitter – there’s noise, activity and some level of assumed […]

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August 6, 2014
Things I learnt starting and ending a Daily Deals aggregator site

Today I pulled down our site TheDealer.com.au – a daily deals aggregator that Cameron, Ruben and myself built way back in 2011. As a challenge, we designed, coded and had the site live sending daily deals emails within 6 weeks; integrated with a dozen or so of the largest deals sites at the time – […]

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June 27, 2014
How food blogging got me a job in digital marketing

Hungry and unemployed is no way to live your life. Considering the fact that I’m always hungry, I have never wanted to spend a minute of my adult life unemployed. Since graduation, I’ve always been working somewhere that let me write. Whether it was a student website or a magazine; my way with words made […]

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June 16, 2014
5 childhood lessons from my Father, the businessman

Park outside the door Our Father would get you a park right outside the door of any busy event. He’d drive past crowds of people walking to the Easter Show from where they’d parked, streets away, and he’d tell us – they all think there’s no parking right outside, but you watch this. His theory […]

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June 4, 2014
5 reasons your business doesn’t need an app

Mobile’s been a hot topic for a few years now, and it always seems to be ‘just about’ to take over. There’s no doubt it’s not going away and presents huge opportunities for any business, but is an app the right way to get in front of mobile users? In most cases, we don’t think so.

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