BACKGROUND
F45 is Australia’s fastest growing franchise and gym. With over 700 locations Australia wide and now expanding around the world.
The campaign objectives were to:
- Represent the full catalogue of studios on search
- Focus on new customer acquisition
F45 wanted a partner that could build their account in depth with a fast turnaround, with no loss of attribution or oversight.
STRATEGY
Account depth with feed driven campaigns
The entire F45 account was built to cover all studio locations and suburbs up to a 25km radius
Automated, campaigns allowed for highly-specific ads, extensions and keywords.
RESULTS
Decreasing CPA’s each month and huge depth with a cheap CPC
Low CPCs and high CTR with huge account depth has meant a strong ROI only a few months into the campaign
Looking for an agile, hands-on agency
We've seen fast-paced business growth in the past 12 months and were looking for an agile, hands-on agency to match. By integrating with our API and approaching search from a technical perspective, Sparro were able to quickly scale our AdWords account for full-Australian coverage to drive new user acquisition. As we continue to expand into new markets, Sparro's data-driven approach will enable us to scale into new markets in a matter of minutes
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