Our Team | Sparro by Brainlabs: Independent Digital Marketing

Our team 120+ digital marketers, data scientists and content creators

Sparro SEO team - Ashley Burley and Michael Sparkes

OUR TEAM

We’re digital marketers, data analysts, content creators and developers.

We’ve been building a team of hands-on ‘doers’ for the last 11 years. Our focus is on finding and training individuals who care about people, data and details. Our priority in hiring isn’t decades of experience — it’s finding good people with an aptitude for problem-solving and an appetite for self-learning.

In a space that’s always changing, we’re constantly challenging and bettering ourselves. We value being multi-skilled and strive to create opportunities for our people to keep learning and adapting.

If you’re interested in joining our team, find our current job openings here!

Hannah Jones

Over 12 years experience in digital agencies and client-side. Today, I focus on mentoring Sparro's account leads, retaining clients, and leading an inclusive culture for Sparro & Jack Nimble.

Hannah Jones CEO, Australia
Eb Yusuf

A strategist and brand storyteller, Eb blends sharp commercial thinking with a passion for culture and creativity. From launching major film franchises to leading strategy in the independent agency world, she brings real-world experience and personal perspective to every project.

Eb Yusuf General Manager - Strategy & Growth
Nicola Calder

Solutions-focused Account Director leading strategy, direction and client partnerships for some of Sparro's key retail accounts. I focus on solving business problems through data and innovation.

Nicola Calder Client Partner
Dan Baker

A former designer, developer, and teacher, I now lead Sparro's strategic product initiatives. My focus is on harnessing data and technology to propel growth for our clients.

Dan Baker Head of Product
Lucas Palmero

Account Director with almost a decade of experience working in agencies and client-side. I spend my time managing an incredible team and driving client business outcomes with data-driven strategies.

Lucas Palmero Client Partner
Michael Sparkes

Over 10 years experience in SEO and content marketing. I'm focused on delivering impactful work for clients and creating an environment where our team thrive.

Michael Sparkes Head of SEO
Boyan Lalic

Senior finance professional with 15+ years of experience across APAC, specialising in commercial finance, strategic planning, and business partnering. Leading financial strategy, reporting, and insights to drive performance and support executive decision-making.

Boyan Lalic APAC Finance Director
CJ Price

I absolutely love my role as Head of People because I get to focus on the best part of our company - our incredible team! Together with the rest of the People Team, we shape every aspect of the employee experience, ensuring that our 'people-first' ethos is at the heart of everything we do.

CJ Price Head of People - APAC
Gino Hadiutomo

Over 8 years of digital marketing and engineering experience. These days I focus on unlocking growth opportunities for new and existing client partners, and elevating the agency's media offerings.

Gino Hadiutomo Senior Media Director
Alexandra Gerner

Specialising in paid media strategy and direction, I lead some of Sparro's key retail accounts. I support my team to deliver impactful digital campaigns based on data-led decisions and constant testing.

Alexandra Gerner Senior Client Director
Ashley Burley

A Key Account Lead with a background in performance marketing. I support my team in delivering highly thought out strategies to solve clients' business problems. I also love getting stuck into the data.

Ashley Burley Client Director
Sam Stewart

Just under a decade in digital, with experience in web design, publishing, and 7+ years in SEO. I support channel direction for Sparro's SEO offering and consult on owned media strategy for our biggest clients.

Sam Stewart SEO Director
Zoe Mullane

Account lead with over 5 years experience working on complex clients in the start-up, e-commerce and not-for-profit verticals. Currently leading a team of legends and scaling international clients.

Zoe Mullane Strategy Director
Ciara Hautau

Key Account Lead with 8+ years of marketing experience across a range of channels and industries. Eager to help clients find the growth they deserve and very fortunate to call Sparro home.

Ciara Hautau Client Director
Ervin Poernama

Leading Sparro's Google Ads channel direction through experimentation and upholding best practice. I believe in leveraging automation and the latest data tech to maximise efficiency.

Ervin Poernama Paid Search Director
Sue Zerk

An IECL-qualified Executive Coach with 30 years experience as a CMO and senior executive. Driven by my own genuine interests in people and business, my goal is to foster curiousity and growth mindsets in others.

Sue Zerk Executive Coach
Hannah Steele

Client director with 8 years experience across digital marketing agencies, including a highlight of launching the first ever bricks and mortar Anko store. Here to drive measurable results for our clients.

Hannah Steele Client Director
James Rogers

Client director with 8 years experience across global digital agencies (including Brainlabs UK!) & in-house teams. Here to lead strategy and faciliate teams to deliver results for our clients.

James Rogers Client Director
Liam Varley
Liam Varley Operations Director
Brie Mahnken

Search, Shopping and Social specialist with 10 years of experience working both client-side in e-commerce and in digital marketing agencies. Currently leading Sparro accounts in fashion and beauty.

Brie Mahnken Senior Client Lead
Nebojsa Ajdarevic

A Data Scientist who enjoys solving challenging problems. My specialty is using first-party data to unlock business-level insights and propose new solutions.

Nebojsa Ajdarevic Senior Data Lead
Jordan Taylor

Data Scientist helping to devise, implement and sell Sparro's Data Science offering. Internally, I manage our cloud infrastructure and help client teams with their data flows and technical platform issues.

Jordan Taylor Senior Data Lead
Nikolas Katehos

Leading paid media and growth for clients in e-commerce and professional services. I help brands to leverage data-backed insights and look at customers through the lens of behavioural economics.

Nikolas Katehos Senior Client Lead
Tim Rocke

Passionate about social media, with 10+ years of experience across North America, Europe, and now Australia. I stay at the forefront of trends, ensuring our strategies are always cutting-edge to drive client growth.

Tim Rocke Senior Paid Social Lead
Kieran Healy

I specialise in SEO for e-commerce and education brands, but have been known to dabble in paid search and social as well. I focus on solution-oriented approaches and put results first.

Kieran Healy Client Lead
Toni Ferreira

Learning & Development Lead with a specialisation in paid performance. I focus on helping people grow their skills, share knowledge, and build confidence across the business.

Toni Ferreira Learning & Development Lead
Bec Howard

A digital marketing executive specialising in paid media. I believe in building strong relationships with clients to gain a deeper understanding of their business and develop unique solutions to drive success.

Bec Howard Client Lead
Luke Nicholson

I'm an Enterprising SEO specialist with over 6 years of experience. I love the constantly changing world of organic search and thrive on thinking outside the box to deliver results for my clients.

Luke Nicholson Senior Digital Media Lead
Dinesha Guruge

A finance professional with over a decade worth of financial & management accounting experience in multiple industries in Sri Lanka (Shipping & Logistics, Apparel, Investments, ERP Consulting) & Australia (Creative & Media advertising).

Dinesha Guruge Finance Manager
Jacinta Gordon

5 years of experience working across learning & development, diversity initiatives, recruitment, and employee relations. I love solving problems, supporting others, and creating an environment where everyone can thrive.

Jacinta Gordon People Partner
Chloe Thistle

A firm believer in the combined power of UX, CRO and deep market analysis to drive holistic change beyond SEO alone. I bring big-picture thinking and a drive for measurable impact to the table for clients across fashion, travel and B2B services.

Chloe Thistle SEO Lead
Quentin Jones

Digital acquisition specialist with 5+ years in SEM & SMA across Europe and now Australia, delivering measurable growth through data-led strategies, creative optimisation, and full-funnel expertise.

Quentin Jones Client Lead
Chiara Pettinato

I work on some of our largest retail clients, specialising in paid social and SEM. I help solve problems across a range of paid media channels and love working with such smart, fun people at Sparro.

Chiara Pettinato Senior Media Specialist
Aidan Butterfield

Focused on SEO, with experience working on cross-channel strategies for clients in travel, education and e-commerce. I use my creative side to create efficiency and drive value for businesses.

Aidan Butterfield Senior Media Specialist
Santiago Paz

Over 6 years working both client-side and in digital marketing agencies, with experience in 4 countries and diverse languages. I bring a holistic approach to using marketing to solve business problems.

Santiago Paz Senior Media Specialist
Matthew Staal

Experienced in full-funnel marketing strategy across e-commerce and lead-generation. My time working both client-side and in agencies has taught me the value of meaningful data and processes to drive change.

Matthew Staal Senior Media Specialist
Mitch Viney

Offline planning specialist to plan, buy and deliver omni-channel media solutions. I ensure clients use traditional media to not only complement their digital marketing, but enhance it in order to get, keep and grow your audience.

Mitch Viney Senior Planning Specialist
Lara Boyle

Paid media all-rounder with a dual-fascination for a) new platforms, and b) what motivates people. I was that kid running questionable social experiments, but today, I'm that kid enjoying all things digital.

Lara Boyle Media Specialist
Luke Di Salvio

Digital marketing all-rounder who loves learning and staying on top of what's new in the ever-evolving marketing industry. Always building new skills and getting exposure to a range of client industries.

Luke Di Salvio Media Specialist
Elena Coluzzi-Farrell

A Digital Marketer working across paid social and SEO. I believe in providing value for clients by looking for opportunities for cross-channel collaboration and staying up to date with digital trends.

Elena Coluzzi-Farrell Media Specialist
Caitlin O’Shannassy

Busy making Google happy so people can actually find what they’re looking for: my clients. Part content editor, part technical SEO specialist, part account manager — I do what it takes to get brands top of mind, top of the SERP, and on top of competitors.

Caitlin O’Shannassy SEO Specialist
Harry Gross

Digital marketer working across paid social and search. I enjoy learning new skills and platforms, as well as working in a team. Always looking for a new project to pique my interest.

Harry Gross Media Specialist
Jenna Michalson

Paid media marketer specialising in social and search, with a background in psychology. I've helped deliver exceptional results for some of Australia's top FMCG, fashion and homewares brands.

Jenna Michalson Media Specialist
Mitch Fuller

Digital all-rounder passionate about performance marketing, strategy and channel diversification. Experienced in smashing client goals across the ESG, NFP, finance and hospitality verticals.

Mitch Fuller Media Specialist
Ciara Dennehy

A strategic thinker focused on real, measurable brand building. I love seeing people and channels come together to create work that’s creative, meaningful, and makes a real difference for real customers.

Ciara Dennehy Media Specialist
Caelan Vaughan

Focused on finding novel ways to use paid media to drive real, measurable results for clients. I have a soft spot for building strategy decks and love mining the connections between data points to move the bottom line.

Caelan Vaughan Digital Marketing Specialist
Dawn Gardiner

A Detail-oriented Financial Accountant with over 25 years of experience maximizing profitability and ensuring regulatory compliance for diverse corporate clients. Specializing in meticulous financial reporting, budget forecasting, and implementing robust internal controls that ensure data intregrity and smooth auditing processes.

Dawn Gardiner Financial Accountant
Sandra Yin

A finance specialist blending a love for numbers with a deep curiosity for the media industry.

Sandra Yin Media & Billing Specialist
Nadia Barry

My goal is to create an environment where everyone at Sparro can work and feel their best. I love organising, meeting new people, hosting events, and making margs or espresso martinis on Fridays.

Nadia Barry Senior Office & Operations Executive
Brooke Apps

Digital Marketer with a focus on Paid Social and SEO. I love collaborating with my team to deliver impact for clients — experimenting with new strategies and watching the numbers grow keeps me going.

Brooke Apps Senior Media Executive
Joyceline Oey

Specialist in data analytics who loves collaborating with others. I help fuel business growth through data visualisation and use of a range of programming tools.

Joyceline Oey Senior Data Executive
James Harrison

Paid media marketer, with a background in sports consumer research. My interest lies in behavioural analysis, with a view to drive online consumer engagement for clients.

James Harrison Senior Media Executive
Wanting Li

I specialise in SEO with a design and technical background. I'm good at combining SEO and UX strategies to help customers easily find what they need, engage with content, and convert.

Wanting Li Senior Product Executive, AI and SEO
Amelia Chadwick

A Senior Media Executive with a background in digital and influencer marketing, and a love for strategy, data, and curiosity-led problem solving. I enjoy digging into insights, understanding what makes people tick, and building campaigns that connect audiences with brands in meaningful ways.

Amelia Chadwick Senior Media Executive
Cindy Nguyen

Enthusiastic digital marketer, primarily working across paid search and social for FMCG clients. I love delivering impactful results, working in a team, and learning new skills.

Cindy Nguyen Digital Marketing Executive
Zachary Harmata

Digital Marketer across Paid Search and Social. Enthusiastic about articulating meaningful insights from data and the endless pursuit of personal growth through collaboration.

Zachary Harmata Media Executive
Jesse Smith

Smooth operator with a focus on streamlining and automating systems. It's my job to improve visibility and accessibility of internal data so our leaders can make more informed decisions.

Jesse Smith Operations Executive
Lucinda Josue

Chronically online and proud. I love discovering new trends and keeping a pulse on internet culture to help my paid search and social clients create engaging, timely, data-driven campaigns.

Lucinda Josue Media Executive
Chantelle Rodrigues

Media planner interested in using digital know-how to take offline channel campaigns to the next level. Love growth, love success, love winning, and love exploring new possibilities.

Chantelle Rodrigues Media Planning Executive
Lauren Doan

I pride myself on bringing a creative mindset and sense of curiousity to all clients. Currently exploring my interest in e-commerce to find novel solutions that keep clients ahead in the SEO game.

Lauren Doan SEO Executive
Georgia Dynon

Hybrid SEO and paid media marketer interested in the psychology of consumer spending. I believe successful partnerships come from building strong, trusting relationships with both clients and customers.

Georgia Dynon Media Executive
Brandon Leslie

Digital Marketing Executive focused on performance advertising. I use data analysis and creative problem-solving to uncover opportunities, optimise campaigns, and deliver strategies that not only achieve client goals but also drive sustainable growth.

Brandon Leslie Digital Marketing Executive
Cathy Cheng

Ten years of accounting experience accros financial reporting, reconciliation, payroll and supporting management accountintg. Communicate effectively with both finance and non-finance stakeholders, translating comlex accounting concepts into clear and practical insights.

Cathy Cheng Assistant Accountant
Max Ulm

SEO and advertising all-rounder with over 6 years of experience in the industry. I bring a portfolio of knowledge to my work from broadcast, streaming, podcast, & web and always strive for excellency.

Max Ulm SEO Executive
Nanami Ueda

Digital Marketing Executive specializing in paid media. With a background in consulting and agency environments, I bring expertise in strategy, data-driven insights, and multi-channel campaign management.

Nanami Ueda Digital Marketing Executive
Jordi Leroux

Senior SEO Executive with international experience and a background in business and big data. Experienced across paid, social, and SEO, with a strong focus on organic search, and exposure to both agency and in-house environments.

Jordi Leroux Senior SEO Executive
Kaylee Gallagher

I'm passionate about using raw data to solve real-world problems; whether it's a complex model or an insightful dashboard that can drive decision-making.

Kaylee Gallagher Junior Data Scientist
Alex Williams

Specialising in paid media and SEO, I develop and execute strategic campaigns by leveraging data insights to deliver measurable results that drive sustainable, long-term business growth.

Alex Williams Digital Marketing Coordinator
Lachlan Mcrae

Specialising in SEO, I'm driven by providing tangible results for all clients through creative solutions. I love finding unique ways to help brands grow while keeping things calm and enjoyable.

Lachlan Mcrae SEO Coordinator
Juan Nieto

Digital Marketer with 5+ years of experience spanning LATAM and Australia, I love bringing a fresh, global perspective to the team. Having worked across enterprise environments, creative agencies, and startups, my focus is always on partnering closely with clients to build tailored growth solutions that drive measurable results.

Juan Nieto Media Coordinator
Ruben Sargsyan

Sparro's long-time web developer, specialised in building customised WordPress solutions for our clients.

Ruben Sargsyan Lead Developer
Narek Avetisyan Sparro

I’ve been supporting Sparro with it's web development since 2015. I make WordPress solutions for our clients.

Narek Avetisyan Web Developer

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