Sparro Blog

Industry updates and thoughts from our experts.

We write on developments and ideas in the SEO and PPC space, as well as our experiences working in the wider digital industry.

We love hearing feedback or questions from readers, so shoot us a mail if something interests you.

April 17, 2018
Sparro/REMI win the Mumbrella Travel Award for Innovation

Sparro and REMI won the award following the creation of an AI bidding platform for use on the Webjet paid search account.

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April 4, 2018
Sparro appoints Michael Sparkes as SEO Lead

SEO expert Michael Sparkes has been appointed to the newly-created role of SEO Lead, managing all key clients and the existing team.

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October 15, 2017
What’s Happening In Search? at Google Masterclass 2017

The Sparro paid search team attended Google Masterclass 2017 at Carriageworks to hear the roadmap for Google products.

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August 28, 2017
Sparro wins 2 Google Premier Partner Awards in AUNZ

Sparro have picked up 2 of the 5 AUNZ Google Premier Partner Awards in the Shopping Innovation and Mobile Innovation categories.

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July 28, 2017
Is Your Site Ready For Link Building?

Whether you have a new website ready to gain great rankings and new users, or you’ve got a more established website and you want to see traffic improvements and beat out your competitors; having a great link building campaign is essential is seeing positive results online.

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June 28, 2017
Starting Out In Digital Marketing

Entering a new position at a digital marketing agency can be a rush. The industry rapidly changes throughout the year, and it can be an overwhelming task to keep up with industry standards.

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June 20, 2017
5 Reasons Your Company Needs A Link Building Strategy

Link building not only helps build authority to your website but also beat out your competitors on the search engine result pages.

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May 16, 2017
Sparro swag is in

We’ve found a new swag partner and kitted up for winter. Grab a notebook and shirt next time you see us!

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April 1, 2017
Cameron Bryant shortlisted for BandT 30 under 30

Sparro Partner Cameron Bryant was nominated in the Entrepreneur category for and 2017 BandT 30 under 30 awards.

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November 28, 2016
How to use Google like a Pro

Site, info, intitle, inurl searches and more. Here’s how our SEO staff use Google day to day to find the most accurate results.

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October 25, 2016
5 AdWords Features We’re Wishing For

We’re regularly sharing feedback with Google on the AdWords console, and here are a few of our top feature requests.

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July 3, 2016
Sparro is now a Premier Google Partner

Sparro is now a premier Google Partner, having reached over $3m in ad spend per month, a huge spectrum of clients and numerous certified individuals in the business.

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May 26, 2016
5 Key AdWords Announcements from Google’s Performance Summit

1. You will be able to bid separately for mobile, tablet and desktop (again) Advertiers will soon be able to set bid adjustments for all three device types. Enhanced Campaigns ended this function when they launched in 2013 and grouped desktop and tablet bidding, and it’s a welcome change. For Advertisers, this means far greater […]

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May 24, 2016
Why Online Marketers Should Learn How to Code – Part 3

In Part 1 of this series we looked at why you should learn how to code, in Part 2 we looked at how JavaScript/HTML/CSS can be used to track results and optimise productivity. In this final chapter, we will look at a few tools that are hugely useful for cleaning data and automating bulk tasks. […]

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May 24, 2016
Why Online Marketers Should Learn How to Code – Part 2

In Part 1 of this series, we looked at why exactly an online marketer should learn how to code. In this part, I will cover how we use JavaScripts in our clients’ accounts to help us achieve our goals. Event Tracking helps marketers monitor performance We marketers love to track a huge range of metrics—we […]

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May 24, 2016
Why Online Marketers Should Learn How to Code – Part 1

While at Sparro we hire based on personality and approach to problem solving, rather than experience and education, there is no denying that having the right technical skills would set you apart. Having an understanding of coding will put you at a distinct advantage as an online marketer. I dabbled with Matlab while at university […]

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May 19, 2016
Why you should be using Facebook’s Lead Ads now

Facebook have been fairly aggressive in claiming a greater share of ad spend over the last few years; particularly reinventing their ad units for Mobile and to be more native to their platform. One of the most interesting ad units they’ve released in some time are the new Lead Ads. These ads allow users to enter […]

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March 3, 2016
Sparro signs four new clients

Bringing in 2016 with some fresh faces, Sparro have won four new digital accounts with SurfStitch, GUESS Australia, National Hearing Care and Bay Audiology (NZ). Working across digital marketing, partner outreach and paid search accounts, Sparro is looking forward to establishing great working relationship with the four exciting brands and helping them further cement their online […]

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