Case Study: F45
F45 is Australia’s fastest growing franchise and gym. With over 700 locations Australia wide and now expanding around the world.
The campaign objectives were to:
- Represent the full catalogue of studios on search
- Focus on new customer acquisition
F45 wanted a partner that could build their account in depth with a fast turnaround, with no loss of attribution or oversight.
Account depth with feed driven campaigns
The entire F45 account was built to cover all studio locations and suburbs up to a 25km radius
Automated, campaigns allowed for highly-specific ads, extensions and keywords.
Decreasing CPA’s each month and huge depth with a cheap CPC
:Low CPCs and high CTR with huge account depth has meant a strong ROI only a few months into the campaign
Looking for an agile, hands-on agency
We’ve seen fast-paced business growth in the past 12 months and were looking for an agile, hands-on agency to match. By integrating with our API and approaching search from a technical perspective, Sparro were able to quickly scale our AdWords account for full-Australian coverage to drive new user acquisition. As we continue to expand into new markets, Sparro’s data-driven approach will enable us to scale into new markets in a matter of minutes