Case Study: F45

Feed-driven location campaigns

Background

F45 is Australia’s fastest growing franchise and gym. With over 700 locations Australia wide and now expanding around the world.

The campaign objectives were to:

  • Represent the full catalogue of studios on search
  • Focus on new customer acquisition

F45 wanted a partner that could build their account in depth with a fast turnaround, with no loss of attribution or oversight.

Strategy

Account depth with feed driven campaigns

The entire F45 account was built to cover all studio locations and suburbs up to a 25km radius

Automated, campaigns allowed for highly-specific ads, extensions and keywords.

Results

Decreasing CPA’s each month and huge depth with a cheap CPC

:Low CPCs and high CTR with huge account depth has meant a strong ROI only a few months into the campaign

Testimonial