Case Study: F45

Feed-driven location campaigns


F45 is Australia’s fastest growing franchise and gym. With over 700 locations Australia wide and now expanding around the world.

The campaign objectives were to:

  • Represent the full catalogue of studios on search
  • Focus on new customer acquisition

F45 wanted a partner that could build their account in depth with a fast turnaround, with no loss of attribution or oversight.


Account depth with feed driven campaigns

The entire F45 account was built to cover all studio locations and suburbs up to a 25km radius

Automated, campaigns allowed for highly-specific ads, extensions and keywords.


Decreasing CPA’s each month and huge depth with a cheap CPC

:Low CPCs and high CTR with huge account depth has meant a strong ROI only a few months into the campaign