For businesses looking to commit to a long-term warehouse or office lease, the decision making cycle can range from 3-12mths. This presents an interesting challenge for search attrition and ROI.
Given the lengthy consideration cycle, we began by tracking all site interactions, grouped into three tiers based on their place in the conversion funnel.
This allowed us far greater insight into the return generated from our campaigns and how it assisted in other marketing activity.
Our paid search campaigns encompass properties available for lease and their suburbs in regions nominated by Goodman as areas of focus.
We utilised the Google Maps API to then dynamically bid on all suburbs in a radius from the available properties. This allowed us far greater reach, for similar results.