The campaign objectives were to:
Temple & Webster wanted a partner that could efficiently and dynamically cover all possible keyword combinations across 1,100+ homewares and furniture categories, while maintaining granularity and visibility on profit generation from AdWords.
The entire Temple account was rebuilt to cover all possible keyword combinations, while ‘upper-funnel’ and user-type attribution was put in place to understand the full impact of non-brand paid activity.
Automated, catalogue-driven campaigns allowed for highly-specific ads, extensions and keywords; improving the account CTR and conversion rate.
Lower CPCs allowed us to almost double the ROI in the first month. A year on, the budget has doubled, while the ROI has improved a further 22%.