The campaign objectives were to:
Temple & Webster wanted a partner that could efficiently and dynamically cover all possible keyword combinations across 1,100+ homewares and furniture categories, while maintaining granularity and visibility on profit generation from AdWords.
The entire Temple account was rebuilt to cover all possible keyword combinations, while ‘upper-funnel’ and user-type attribution was put in place to understand the full impact of non-brand paid activity.
Automated, catalogue-driven campaigns allowed for highly-specific ads, extensions and keywords; improving the account CTR and conversion rate.
Lower CPCs allowed us to almost double the ROI in the first month. A year on, the budget has doubled, while the ROI has improved a further 22%.
We’ve partnered with sparro since 2016 and they’ve been a huge part of our success.
Always evolving with us, expanding their remit from performance search into media, social.
They’ve been impactful right across the business.
They truly act as an extension of our team. We challenge each other to constantly innovate, improve. Together we’ve come up with a model that’s contributed greatly to Temple & Webster’s growth, which sits at 74% YoY in FY20.
We’ve also had the same team at Sparro since day 1. you really don’t see that sort of retention in the agency space. What it means is that they really understand our business, where we’re going, and how we can set our sights even higher and push the boundaries of what’s possible