Case Study: Webjet
Webjet are Australia’s leading online travel agency, with a $2.2b market cap.
The site sells an inventory of over 1 million hotel rooms, and endless flight combinations. Webjet also offer car hire, packages, travel insurance, cruises and tours.
The large amount of historic flight and hotel search data presented an opportunity to remove all unproven assumptions and allow the data to identify gaps in their coverage.
1. Create profitable, wide-reaching paid media campaigns.
2. Improve Webjet’s presence on search results and the web.
We began with wide exports of all flight routes and hotel destinations around the world, then quantified their search volume, paid return and organic ranking to prioritise the opportunity.
This data drove our prioritisation of content creation, onsite optimisation and paid media.
Given the complexity of margins and sale types on the Webjet site, we then built a bespoke web app to calculate ROI.
This insight allows us to generate real time bidding rules based on historical return.
Higher levels of sales without loss of quality or oversight
We’re delighted with Sparro’s results and approach to the account; particularly thought leadership around the adoption of new products, tactics and ideas.
They have been able to scale our AdWords by covering a huge range of data and entry points. Their data-first approach and use of AdWords Scripts has meant we’ve easily reached higher levels of sales without any loss of quality or oversight.
We run paid media campaigns across AdWords Search, Display and YouTube.
We create written content across the Webjet landing pages and blog, working with their PR and internal teams.
We work with thousands of bloggers and partner websites to grow Webjet’s presence on the web.