Analytics & Tracking Executive Drive client and business success through analytics

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The Role

Learn while working with experienced data and media specialists

The Analytics & Tracking Executive will work within the data team at Sparro to implement technical and tracking requirements for our clients, reporting to the Senior Data Specialist. 

The role covers the rollout of tracking for all major digital channels (Google Ads, Facebook Ads and more), as well as the implementation of GA3 and the newly-released GA4.

This is a fantastic opportunity to be part of a rapidly growing data and technology team within the digital marketing industry, creating best-in-class tracking solutions.

The role has huge impact to the measurement of our digital channels, playing a key role in clients’ media success.


Create best-in-class tracking solutions

You will be

  • Driving client and business success through tracking implementation and maintenance of data
  • Creating end-to-end tracking solutions as briefed by the client leads
  • Working with content management systems, marketing channels (Google Ads, Facebook Ads, Campaign Manager (previously DCM), content management systems (Shopify, BigCommerce, WordPress) analytics platforms (Google Analytics, Google Optimise) and Google Tag Manager (GTM)
  • Implementing our rollout of GA4 to clients, including developing documentation and processes
  • Offering support & guidance for internal teams in getting a buy-in of the tracking and analytics projects
  • Creating and maintaining user documentation for development and tracking solutions

You will

  • Creating and maintaining documentation of various tracking solutions in the internal repository platform for knowledge sharing purposes
  • Keeping abreast of the latest developments of tracking technologies within the industry
  • Conducting research and testing to develop new ideas and solutions
  • Align with the data team on major client data projects – offering insight into BigQuery, data science and Python
  • Developing, optimising, and advocating for the internal tracking briefing and troubleshooting process
  • Testing, debugging and maintaining existing tracking solutions, creating a stable suite of tools and applications
  • Communicating with internal and external teams, give support in the whole execution process

You want to be a champion of advanced data and tracking solutions


  • 1-3 years of experience in digital analytics or operations roles
  • Effective project management
  • Strong attention to detail, thrives in a dynamic and fast-paced environment
  • Keen understanding and interest in technologies across a broad range of technologies and formats, including Google Analytics, Google Tag Manager or other tag management solutions
  • Good logical thinking and math skills


  • Understanding or skills in at least one coding language (Javascript and/or HTML are preferred, but not essential)
  • An ability to quickly interpret a problem and mobilise to achieve a solution
  • An ability to communicate problems and solutions to internal and external stakeholders
  • Strong personal drive and motivation
  • Original, creative thinking coupled with a strategic, outcomes-based mindset
Digital Training + Leadership Training /01

Senior leaders and business partners support all team members on hands-on learning through workshops, formal training, and external training.

We also provide a 20-week leadership training course with our founder and general manager. Through this training, we explore the vision of Sparro, how to manage expectations, elevating conversation and much more

We’re always learning, sharing and growing together.

Mentoring + Support /02

The Data Operations Executive will work in a cluster, with regular mentoring sessions from their Team Lead and other senior leaders.

We value our inclusive and supportive culture where all ideas and input matter – regardless of experience or titles.

Career Pathways /03

We’re looking to develop our digital marketers to be the next leaders in our industry, and in our business.

We have a transparent direction for our business and clear pathways for all staff; supported by regular reviews and personal development.

Sparro Culture /04

We host regular social and sporting events, lunches and drinks. We love getting everyone together to celebrate our successes, each other and the industry. At Sparro, we view our informal conversations just as important and effective as our formal ones. We foster a workplace of safety where it’s always ok to ask questions.

Day to day, we work hard and smart while providing flexible working hours for all team members. We offer remote workings, a plant-filled office with casual working areas, and an office puppy – Ted Danson.


Thanks for your interest! We’ve now filled this role, but you can follow us on Linkedin for more job opportunities.

Morris Bryant
Cameron Bryant
Sparro Digital Marketing Level 2, 727 George St,
Haymarket, NSW Australia
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