Digital PR Strategist

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The objective of the Digital PR Strategist is to generate links for clients that improve search rankings and traffic.

As a Digital PR Strategist, you are comfortable developing, selling in, managing, and evaluating digital PR campaigns for a number of clients, with whom you will build strong relationships and trust. 

You have a good commercial IQ and you understand how to effectively manage client budgets. You will most likely have a minimum of three years’ experience in the digital PR agency side, with a good understanding of SEO and social media platform operations. 

You must be ambitious and have a desire to build and scale a team, offering close mentorship and upskilling other members of the team when and where necessary. 

  • Onboarding clients into digital PR campaigns and retainers, making budget and KPI recommendations and roadmap creation
  • Drive and own the performance of your accounts. You are responsible for hitting KPIs and retaining clients
  • Create detailed reports on PR performance proving ROI to clients
  • Client education and engagement
  • Relationship building with Australia’s media network
  • Report on digital PR performance internally to the Group Director of SEO 
  • Train, supervise, direct and sign off PR execution angles, and releases for your accounts
  • Ownership of the digital PR offering as a critical part of the wider SEO product
  • Pulling internal teams together to brainstorm, develop and deliver campaigns
  • Understand how we can deliver beyond just links
  • Be able to create relationships with important media contacts, be ready and willing to sell in stories, and mentor execs to help them develop media relations skills
  • Demonstrate thought leadership and strategic experience in your approach to digital PR campaigns and how they connect with the wider brand 
  • Show proactivity and spot opportunities to pitch ideas & concepts to clients and to press
  • Collaborate with traditional PR agencies where necessary 
  • Think commercially, and have the ability to pitch and sell in digital PR campaigns to new and existing clients
  • Have the ability to report on and educate clients around key metrics, objectives and KPI’s of a digital PR campaign
  • Understand industry analysis and know the latest trends in the PR landscape
  • Be able to develop and run data first (search first) ideas using audience, data and topics that are relevant as well as creative cross-channel campaigns
  • Understand what stories and content the press like to cover and how that relates to your list of clients
  • Be aware of what competitors are doing to land links and media placements
  • Spot opportunities to deliver above and beyond the link target or spot new hooks
  • A solid level of proficiency in Google Analytics, Google Search Console and other online 3rd party data platforms.
  • Have great team player energy and willingness to help others
Profession + Leadership Training /01

Continuous learning is a huge part of our workplace culture. With our dedicated learning and development team and onsite performance coach, we offer in-house training sessions to upskill your qualifications.

We also provide a 20-week leadership training course with our founder and general manager. Through this training, we explore the vision of Sparro and Jack Nimble, how to manage expectations, elevating conversation and much more.

Mentoring + Support /02

The Digital PR Stategist will work closely with Senior Leadership Team and be able to learn and grow as part of the team through on the job mentoring and support from the team and other senior leaders within the business.

Through our in-house training and support, we also look beyond our company to aid our staff’s professional development, with access and encouragement to attend industry events, workshops and paid external courses.

Career Pathways /03

We’re looking to develop our team to be the next leaders in our industry, and in our business. Excellent opportunities to become a trusted partner within the company.

We have a transparent direction for our business and clear pathways for all staff; supported by regular reviews, training courses and personal development plans.

Sparro Culture /04

We value culture as a top priority. We know that we succeed by working collaboratively, drawing on our shared knowledge and growing together.

Culture isn’t just a set of behaviours, backgrounds, or interests – it’s a growth mindset, no ego, and having an openness to learn, challenge, be challenged, and share ideas.

We host regular social and sporting events, lunches and drinks. We love getting everyone together to celebrate our successes. We work hard and smart while providing flexible working hours for all team members. We offer remote workings, a pet friendly plant-filled office with casual working areas, and fully stocked fridge.

Recruiter Interview /01

Our recruitment partner calls shortlisted applicants individually and recommends suitable candidates to Sparro.

Application Task /02

Complete a task that tests some of the skills you would employ at Sparro if you’re successful!

Sparro Interview /03

Interview with the Sparro team! Come into our Haymarket office or over an online video call.

Second Interview /04

Meet Sparro senior management in a final round interview.


Please select which areas you have the most experience and/or interest in

Morris Bryant
Cameron Bryant
Sparro Digital Marketing Level 12, 35 Tumbalong Boulevard,
Haymarket, NSW Australia
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