Planning Director

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The Planning Director is a senior leader in the business that builds upon Sparro’s media capabilities, and develops a best-in-market approach to planning, implementation and reporting of all media channels. The role will involve management of planning specialists to support the vision, capability and environment that you will create for the agency.

Working towards the business vision of being Australia’s most impactful agency.

The Planning Director will position and maintain the agency as experts in the media planning arena, through innovative planning methodologies that convinces clients to consolidate and grow their media buying with Sparro.

Only candidates with full working rights in Australia will be considered for the role.

  •  Lead media planning for Sparro, measurably increasing our own internal standard and compared to the market.
  •  Build Sparro’s go-to market strategy for all media, including thought leadership and PR opportunities.
  •  Work with key clients ongoing, and optimising their media mix to achieve client objectives.
  • Proactively source, validate and close opportunities within Sparro’s existing client portfolio.
  •  Support the SLT in new business opportunities and proposals.
  •  Work with data, strategy and performance teams to build cohesive strategies, tests, and experiment frameworks.
  • Build and nurture a highly skilled and motivated planning team, whilst upskilling the agency at large via training.
  •  Be an ambassador for the Sparro values and culture.
  •  A high level understanding and hands-on skills in media planning – both traditional and digital.
  • An advanced ability to independently plan, strategise, and mobilise to achieve a project.
  •  Strong technical knowledge of how to use proprietary and licensed research and planning tools, whilst overlaying your experience, to devise innovative and effective media plans.
  •  Ability to work collaboratively with, and get buy-in from, multiple teams and stakeholders.
  •  Ability to foster great relationships with key agency media partners that benefits Sparro and clients.
  •  Strong leadership skills to inspire and lead a team to achieve a common goal.
  •  Exceptional communication, storytelling, interpersonal and negotiation skills.
  •  Highly-effective and confident internal and external stakeholder management skills; including the ability to plan and host client and staff workshops, training sessions, pitches and meetings.
Profession + Leadership Training /01

Continuous learning is a huge part of our workplace culture. With our dedicated learning and development team and onsite performance coach, we offer in-house training sessions to upskill your qualifications.

We also provide a 20-week leadership training course with our founder and general manager. Through this training, we explore the vision of Sparro and Jack Nimble, how to manage expectations, elevating conversation and much more.

Mentoring + Support /02

The Planning Director will work closely with Senior Leadership Team and be able to learn and grow as part of the team through on the job mentoring and support from the team and other senior leaders within the business.

Through our in-house training and support, we also look beyond our company to aid our staff’s professional development, with access and encouragement to attend industry events, workshops and paid external courses.

Career Pathways /03

We’re looking to develop our team to be the next leaders in our industry, and in our business. Excellent opportunities to become a trusted partner within the company.

We have a transparent direction for our business and clear pathways for all staff; supported by regular reviews, training courses and personal development plans.

Sparro Culture /04

We value culture as a top priority. We know that we succeed by working collaboratively, drawing on our shared knowledge and growing together.

Culture isn’t just a set of behaviours, backgrounds, or interests – it’s a growth mindset, no ego, and having an openness to learn, challenge, be challenged, and share ideas.

We host regular social and sporting events, lunches and drinks. We love getting everyone together to celebrate our successes. We work hard and smart while providing flexible working hours for all team members. We offer remote workings, a pet friendly plant-filled office with casual working areas, and fully stocked fridge.

Recruiter Interview /01

Our recruitment partner calls shortlisted applicants individually and recommends suitable candidates to Sparro.

Application Task /02

Complete a task that tests some of the skills you would employ at Sparro if you’re successful!

Sparro Interview /03

Interview with the Sparro team! Come into our Haymarket office or over an online video call.

Second Interview /04

Meet Sparro senior management in a final round interview.


Please select which areas you have the most experience and/or interest in

Morris Bryant
Cameron Bryant
Sparro Digital Marketing Level 12, 35 Tumbalong Boulevard,
Haymarket, NSW Australia
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