Digital Marketing > Digital Strategy
Digital Strategy
Using data to make better decisions, grow, and affect change
Discover, plan, deploy and optimise
Everything we do is based on insight-led, holistic digital strategies to drive growth across your business. We’re agnostic of any particular channel, approach or strategy. We work to understand our clients’ businesses; their objectives, constraints, data and customers.
We raise the bar on the building blocks of digital – content, SEO, paid media, ecommerce transitions and digital PR. But the key is that we treat each as an integral part of the bigger strategy, each in an evolving relationship with the other.
Everyone at Sparro is a doer, and hands-on in your account to maintain consistency and value from strategy right through to implementation.
The result is a total solution for your business that solves actual business problems and creates lasting change.
Through workshopping, discovery sessions and data analysis, we aim to fully understand your business problem, the context that’s created it, and your planned outcomes.
The findings form our benchmarks and inform channel and website strategies. We’ll also engage with your other partners, or introduce our own partners, to ensure we’re aligned with your total business.
Our team structure allows us to shift resource for fast, agile implementation across your business, website, channels and data. We’re not just consultants with presentations – we’re your partners to affect change.
There are no hard answers – we assume nothing, test everything. By interrogating and testing our results we continue to scale and improve to create lasting change and growth.
Digital strategy services
We act as both consultants and your hands-on team. Our projects have included:
Marketing Automation
Attribution Modelling
Lifetime User Value Analysis
Audience Profiling
GA / GTM Tracking
Data Visualisation
Conversion Optimisation