Sparro Hack Day
In August this year we challenged the team: build a business in a day.
The brief was to sell inmate-created Indigenous art from the Girrawaa Creative Centre in Bathurst on a website called By Indigenous.
The centre empowers Indigenous inmates to learn and create art and other goods – working four days a week to produce goods for sale through the centre, and a fifth day of personal projects – painting, art or education through TAFE NSW and Indigenous elders.
We purchase all of the goods from the Centre, which funds the employment program and the art supplies (purchasing materials, equipment and hiring educators). So far we’ve sold nearly $1,000 in Indigenous art, collecting enough margin to fund four art supply packs that will be gifted to inmates in the Girrawaa program upon their release.
The Hack Day itself was a huge success – the team brainstormed what goes into an ecom, and broke out into groups to start working – marketing, development, customer service, product, logistics.
People built things, broke things, re-did them, ran workshops across teams, and snuck in a massive seafood lunch at midday.
By 4pm, we had a working site complete with a shipping solution, marketing and multiple marketplaces. Staff had pushed themselves to try new ideas, skills and channels, and earned a perspective on the day-to-day priorities and responsibilities of our ecommerce clients.
We’re now exploring new ideas and formats for another Hack Day in 2019, and continue to work on the By Indigenous project with a small group of Sparro staff.
More by Morris Bryant
Sparro picked up 2 of our 3 nominations at the B&T Awards on Friday night at a packed Sydney Town Hall.Continue reading b
Independent digital marketing agency Sparro has won six new clients, including Rentbetter.com.au, Oxford, Vision6, Healthy Life, LawPath and Grace Loves Lace. Sparro has also won work with two other major, undisclosed clients.Continue reading b
Sparro has picked the award for Innovator of the Year at the Bing Partner Awards overnight in Seattle, USA, for their in-house AI bidding solution.Continue reading b
Sparro and REMI won the award following the creation of an AI bidding platform for use on the Webjet paid search account.Continue reading b
SEO expert Michael Sparkes has been appointed to the newly-created role of SEO Lead, managing all key clients and the existing team.Continue reading b
Sparro have picked up 2 of the 5 AUNZ Google Premier Partner Awards in the Shopping Innovation and Mobile Innovation categories.Continue reading b
We’ve found a new swag partner and kitted up for winter. Grab a notebook and shirt next time you see us!Continue reading b
We’re regularly sharing feedback with Google on the AdWords console, and here are a few of our top feature requests.Continue reading b
1. You will be able to bid separately for mobile, tablet and desktop (again) Advertiers will soon be able to set bid adjustments for all three device types. Enhanced Campaigns ended this function when they launched in 2013 and grouped desktop and tablet bidding, and it’s a welcome change. For Advertisers, this means far greater […]Continue reading b
Facebook have been fairly aggressive in claiming a greater share of ad spend over the last few years; particularly reinventing their ad units for Mobile and to be more native to their platform. One of the most interesting ad units they’ve released in some time are the new Lead Ads. These ads allow users to enter […]Continue reading b
Bringing in 2016 with some fresh faces, Sparro have won four new digital accounts with SurfStitch, GUESS Australia, National Hearing Care and Bay Audiology (NZ). Working across digital marketing, partner outreach and paid search accounts, Sparro is looking forward to establishing great working relationship with the four exciting brands and helping them further cement their online […]Continue reading b
When my brother and I started our digital marketing agency, Sparro, in 2013, we were very confident in the direction we wanted to take in our business and our work. We wanted to take on the best qualities of all of the businesses we’d worked with, while avoiding the worst aspects of agencies that we’d […]Continue reading b
The most important question in our business, and maybe yours too, is often the question that’s most overlooked for its simplicity and because the answer is so commonly assumed. Here it is: What is the objective? Companies, businesses and individuals without an objective are like Twitter – there’s noise, activity and some level of assumed […]Continue reading b
Today I pulled down our site TheDealer.com.au – a daily deals aggregator that Cameron, Ruben and myself built way back in 2011. As a challenge, we designed, coded and had the site live sending daily deals emails within 6 weeks; integrated with a dozen or so of the largest deals sites at the time – […]Continue reading b
Park outside the door Our Father would get you a park right outside the door of any busy event. He’d drive past crowds of people walking to the Easter Show from where they’d parked, streets away, and he’d tell us – they all think there’s no parking right outside, but you watch this. His theory […]Continue reading b
Mobile’s been a hot topic for a few years now, and it always seems to be ‘just about’ to take over. There’s no doubt it’s not going away and presents huge opportunities for any business, but is an app the right way to get in front of mobile users? In most cases, we don’t think so.Continue reading b