The raft of new business continues Sparro’s growth trajectory, with revenue up 71% to date this year, following 67% revenue growth in 2017. Sparro’s paid media business for clients is also up 113% YTD in 2018.
On the new business wins, Sparro co-founder and partner Morris Bryant said: “We love seeing well known brands and successful businesses choose to partner with independent Australian agencies like us. As the digital space matures, brands are more and more comfortable working with smaller, agile businesses that can offer higher-value digital marketing.
“All of the brands we work with share our passion for data-driven marketing and we look forward to delivering solid growth together.”
Sparro will work with Grace Love Lace on performance, shifting the business towards an audience-first strategy across all channels.
Rentbetter.com.au, Vision6 and LawPath will work with Sparro on performance. Oxford will retain Sparro to implement a new SEO and performance strategy to integrate with its customer database to drive growth, and Healthy Life has charged Sparro with promoting its launch into eCommerce with a cross-channel strategy, as well as SEO and performance.
“We selected Sparro as our digital marketing agency because we were impressed by the team’s results-driven and agile approach. They seamlessly integrate with our business structure and goals and operate as another arm of my team,” Grace Loves Lace Marketing Manager, Miann Scanlan, said.
Sparro was recently named Asia Pacific Innovator of the Year at the 2018 Bing Partner Awards, which were announced in Seattle, USA, for the AI bidding solution it built in-house using the Bing Ads API framework.
Sparro’s 2017 growth was achieved by a combination of expanding existing client relationships and winning new business, including Estee Lauder Companies, Catch, Bing Lee, Rydges, QT Hotels, Sendle and BikeBiz.