MICHAEL SPARKES, SEO LEAD

Independent digital marketing agency Sparro has appointed Michael Sparkes to the newly created role of SEO lead. The appointment follows Sparro’s 67% year-on-year revenue growth in 2017 and 96% to date in 2018.

Sparkes will lead Sparro’s key SEO clients, including long-standing relationships with WebjetDestination NSW and Domino’s. He will also be pivotal to the ongoing development of Sparro’s SEO offering and instrumental in building client relationships, as well as securing new business.

On Sparkes’ appointment, Sparro co-founder and partner Cameron Byrant said: “Michael’s experience is outstanding and he shares the Sparro values – he’s hands on, data focused and really passionate about training future leaders in the space, something we’re very focused on.

“We’ve created the role of SEO lead on the back of Sparro’s substantial growth, particularly in 2017 when we welcomed new clients, including Catch and Estee Lauder Companies, and grew our partnerships with existing clients, including Webjet and Destination NSW.

“We’re continuing with even more momentum in 2018, so Michael joins us at the perfect time as we bring on new SEO clients and continually develop what we offer. We’re also really excited to bring in another strong mentor for our growing team.”

Sparkes joins Sparro from APD, where he was a senior SEO consultant. He has also worked in SEO management at Datadial Ltd and The Simply Group.  He will join Sparro’s leadership team, together with founders Morris and Cameron Bryant and key account director Hannah Jones.

In 2017 Sparro achieved almost 70% revenue growth both by expanding existing client relationships and winning new business, including Estee Lauder Companies, Catch, Bing Lee, Rydges, QT Hotels, Sendle and BikeBiz, among others. Last year Sparro also won two Australian Google Premier Partner Awards.

Commenting on his appointment, Sparkes said: “I felt aligned to Cam and Morris’ straight-talking nature from the outset, so I’m very much looking forward to working with the left and right brain thinking team at Sparro to deliver long term growth to clients.”

Sparkes’ appointment is effective immediately.

– MORRIS BRYANT

MORE BY Morris Bryant
January 24, 2024
Sparro goes global following acquisition by leading Indie, Brainlabs
Continue reading /
December 13, 2023
Sparro Wins Google Premier Partner Awards 2023 for Lead Generation & Brand Awareness
Continue reading /
December 6, 2023
AdNews Meeting of the Minds: Sparro’s Sarah Hunter and Sophia Charlton
Continue reading /
November 23, 2023
Sparro & Jack Nimble Named One Of Australia’s Best Workplaces For Women
Continue reading /
November 23, 2023
Hannah Jones, Group GM, ranked #3 Best People & Culture Leader in Media
Continue reading /
November 21, 2023
Sparro & Jack Nimble Shortlisted for Two AdNews Agency of the Year Awards 2023
Continue reading /
November 10, 2023
AdNews Better Workplaces: Sparro & Jack Nimble HQ in Haymarket, Sydney
Continue reading /
November 3, 2023
James McInnes, Head of Digital, on the Rise of Social Media Subscription Models
Continue reading /
November 3, 2023
AdNews Creative Insights: Hayley Olsson at Jack Nimble
Continue reading /
October 12, 2023
Morris & Cam Bryant in Top 50 Agency Leaders in 2023
Continue reading /
October 12, 2023
Taylor Thornton, Creative Director, on Crafting a Voice Referendum Campaign
Continue reading /
October 5, 2023
Young Guns: Ervin Poernama at Sparro
Continue reading /
September 26, 2023
Sparro Lands String of New Clients in 2023
Continue reading /
September 26, 2023
Young Guns: Gino Hadiutomo at Sparro
Continue reading /
September 21, 2023
Felicia Charman, Senior Paid Social Specialist, on the Impact of TikTok
Continue reading /
September 14, 2023
AdNews Young Guns: Felicia Charman at Sparro
Continue reading /
September 11, 2023
Sparro in session: Bryant brothers and company host panel for retailers and brand marketers ahead of the busy retail season
Continue reading /
September 7, 2023
Cameron Bryant: Black Friday can’t come soon enough for some brands
Continue reading /
Morris Bryant
Cameron Bryant
Sparro Digital Marketing Level 2, 727 George St,
Haymarket, NSW Australia
Keep in Touch