Sparro recognised for its bespoke AI bidding solution

Sparro’s AI bidding solution ingests multiple data points to change bids in real time, enabling clients’ advertising to respond and adapt as results or competitor bids change.

Called “AO” for ‘always optimising’ or ‘ad-spend optimum’, it was designed, developed and tested in-house with partners, REMI. AO bidding has outperformed algorithmic bidding on most search terms, while also significantly reducing human intervention; allowing Sparro to develop strategies on what new search terms to bid on and make wider client marketing decisions.

Commenting on the win, Sparro co-founder and partner, Morris Bryant ,said: “We’re obviously thrilled to be recognised at this year’s Bing Partner Awards, as the program recognises some amazing digital businesses from around the world. Our philosophy is to ‘test everything, assume nothing’, and we used this mindset to build our bespoke AI bidding solution for our clients to utilise on Bing.

“The AI solution lets our clients track product views, carts, store views, as well as static databases and a broad range of other data in real time to determine our clients’ bidding across Bing Shopping. We also built custom reporting dashboards which empower our clients to understand and visualise their results utilising our AI model.”

The annual Bing Partner Awards honour the individuals and organisations behind some of the most impactful, innovative and performance-driven work from Bing Ads Partners in North America, Europe and APAC. Innovator of the Year is awarded to an agency that demonstrates innovative use of Bing Ads tools and innovation within the search advertising industry.

Sparro’s retail clients include Webjet, Domino’s, Temple & Webster, Catch, and Estee Lauder Companies, among others.

The Bing Partner Award win continues a strong 2018 for Sparro, as the agency has achieved 96% growth to date this year, and expanded its leadership team with the appointment of SEO lead, Michael Sparkes.

MORE BY Morris Bryant
August 18, 2020
Hannah ‘General Jones’ promoted to Sparro GM
Continue reading /
March 29, 2019
Sparro introduces a ‘pick-your-own-pet’ buddy system for new starters
Continue reading /
November 30, 2018
Hacking a Social Venture in a Day: By Indigenous
Continue reading /
November 26, 2018
Sparro wins B&T Best Digital Services and Young Achiever of the Year
Continue reading /
July 9, 2018
Sparro announces six new business wins
Continue reading /
May 4, 2018
Sparro wins Innovator of the Year at 2018 Bing Partner Awards, Seattle
Continue reading /
April 17, 2018
Sparro/REMI win the Mumbrella Travel Award for Innovation
Continue reading /
April 4, 2018
Sparro appoints Michael Sparkes as SEO Lead
Continue reading /
August 28, 2017
Sparro wins 2 Google Premier Partner Awards in AUNZ
Continue reading /
May 16, 2017
Sparro swag is in
Continue reading /
October 25, 2016
5 AdWords Features We’re Wishing For
Continue reading /
May 26, 2016
5 Key AdWords Announcements from Google’s Performance Summit
Continue reading /
May 19, 2016
Why you should be using Facebook’s Lead Ads now
Continue reading /
March 3, 2016
Sparro signs four new clients
Continue reading /
February 1, 2016
5 things I learnt about business working at Appliances Online
Continue reading /
November 17, 2014
Is this the most important question in marketing?
Continue reading /
August 6, 2014
Things I learnt starting and ending a Daily Deals aggregator site
Continue reading /
June 16, 2014
5 childhood lessons from my Father, the businessman
Continue reading /
Sparro Digital Marketing Level 2, 727 George St,
Haymarket, NSW Australia
Keep in Touch