Sparro recognised for its bespoke AI bidding solution
Sparro’s AI bidding solution ingests multiple data points to change bids in real time, enabling clients’ advertising to respond and adapt as results or competitor bids change.
Called “AO” for ‘always optimising’ or ‘ad-spend optimum’, it was designed, developed and tested in-house with partners, REMI. AO bidding has outperformed algorithmic bidding on most search terms, while also significantly reducing human intervention; allowing Sparro to develop strategies on what new search terms to bid on and make wider client marketing decisions.
Commenting on the win, Sparro co-founder and partner, Morris Bryant ,said: “We’re obviously thrilled to be recognised at this year’s Bing Partner Awards, as the program recognises some amazing digital businesses from around the world. Our philosophy is to ‘test everything, assume nothing’, and we used this mindset to build our bespoke AI bidding solution for our clients to utilise on Bing.
“The AI solution lets our clients track product views, carts, store views, as well as static databases and a broad range of other data in real time to determine our clients’ bidding across Bing Shopping. We also built custom reporting dashboards which empower our clients to understand and visualise their results utilising our AI model.”
The annual Bing Partner Awards honour the individuals and organisations behind some of the most impactful, innovative and performance-driven work from Bing Ads Partners in North America, Europe and APAC. Innovator of the Year is awarded to an agency that demonstrates innovative use of Bing Ads tools and innovation within the search advertising industry.
Sparro’s retail clients include Webjet, Domino’s, Temple & Webster, Catch, and Estee Lauder Companies, among others.
The Bing Partner Award win continues a strong 2018 for Sparro, as the agency has achieved 96% growth to date this year, and expanded its leadership team with the appointment of SEO lead, Michael Sparkes.
More by Morris Bryant
Sparro picked up 2 of our 3 nominations at the B&T Awards on Friday night at a packed Sydney Town Hall.Continue reading
Independent digital marketing agency Sparro has won six new clients, including Rentbetter.com.au, Oxford, Vision6, Healthy Life, LawPath and Grace Loves Lace. Sparro has also won work with two other major, undisclosed clients.Continue reading
Sparro and REMI won the award following the creation of an AI bidding platform for use on the Webjet paid search account.Continue reading
SEO expert Michael Sparkes has been appointed to the newly-created role of SEO Lead, managing all key clients and the existing team.Continue reading
Sparro have picked up 2 of the 5 AUNZ Google Premier Partner Awards in the Shopping Innovation and Mobile Innovation categories.Continue reading
We’ve found a new swag partner and kitted up for winter. Grab a notebook and shirt next time you see us!Continue reading
We’re regularly sharing feedback with Google on the AdWords console, and here are a few of our top feature requests.Continue reading
1. You will be able to bid separately for mobile, tablet and desktop (again) Advertiers will soon be able to set bid adjustments for all three device types. Enhanced Campaigns ended this function when they launched in 2013 and grouped desktop and tablet bidding, and it’s a welcome change. For Advertisers, this means far greater […]Continue reading
Facebook have been fairly aggressive in claiming a greater share of ad spend over the last few years; particularly reinventing their ad units for Mobile and to be more native to their platform. One of the most interesting ad units they’ve released in some time are the new Lead Ads. These ads allow users to enter […]Continue reading
Bringing in 2016 with some fresh faces, Sparro have won four new digital accounts with SurfStitch, GUESS Australia, National Hearing Care and Bay Audiology (NZ). Working across digital marketing, partner outreach and paid search accounts, Sparro is looking forward to establishing great working relationship with the four exciting brands and helping them further cement their online […]Continue reading
When my brother and I started our digital marketing agency, Sparro, in 2013, we were very confident in the direction we wanted to take in our business and our work. We wanted to take on the best qualities of all of the businesses we’d worked with, while avoiding the worst aspects of agencies that we’d […]Continue reading
The most important question in our business, and maybe yours too, is often the question that’s most overlooked for its simplicity and because the answer is so commonly assumed. Here it is: What is the objective? Companies, businesses and individuals without an objective are like Twitter – there’s noise, activity and some level of assumed […]Continue reading
Today I pulled down our site TheDealer.com.au – a daily deals aggregator that Cameron, Ruben and myself built way back in 2011. As a challenge, we designed, coded and had the site live sending daily deals emails within 6 weeks; integrated with a dozen or so of the largest deals sites at the time – […]Continue reading
Park outside the door Our Father would get you a park right outside the door of any busy event. He’d drive past crowds of people walking to the Easter Show from where they’d parked, streets away, and he’d tell us – they all think there’s no parking right outside, but you watch this. His theory […]Continue reading
Mobile’s been a hot topic for a few years now, and it always seems to be ‘just about’ to take over. There’s no doubt it’s not going away and presents huge opportunities for any business, but is an app the right way to get in front of mobile users? In most cases, we don’t think so.Continue reading