Mumbrella Travel Award for Innovation
Sparro have won the Mumbrella Travel Award for Innovation for their work with AI agency REMI.
The AI, nicknamed AO for always optimising, ingests dozens of search and onsite signals to predict competitiveness, and route- and keyword-level performance. It powers much of the Webjet AdWords bidding, proving a 10% increase in ROI.
Sparro partner, Cameron Bryant, says ‘AI is the future and we’re stoked to be recognised for our early adoption and incredible performance on the Webjet account.’
The AI bidding platform is now being scaled to other Sparro clients, while accepting interest from third parties. Sparro and REMI are planning further uses of AI in digital marketing and ecommerce.
More by Morris Bryant
Sparro has picked the award for Innovator of the Year at the Bing Partner Awards overnight in Seattle, USA, for their in-house AI bidding solution.Continue reading b
SEO expert Michael Sparkes has been appointed to the newly-created role of SEO Lead, managing all key clients and the existing team.Continue reading b
Sparro have picked up 2 of the 5 AUNZ Google Premier Partner Awards in the Shopping Innovation and Mobile Innovation categories.Continue reading b
We’ve found a new swag partner and kitted up for winter. Grab a notebook and shirt next time you see us!Continue reading b
We’re regularly sharing feedback with Google on the AdWords console, and here are a few of our top feature requests.Continue reading b
1. You will be able to bid separately for mobile, tablet and desktop (again) Advertiers will soon be able to set bid adjustments for all three device types. Enhanced Campaigns ended this function when they launched in 2013 and grouped desktop and tablet bidding, and it’s a welcome change. For Advertisers, this means far greater […]Continue reading b
Facebook have been fairly aggressive in claiming a greater share of ad spend over the last few years; particularly reinventing their ad units for Mobile and to be more native to their platform. One of the most interesting ad units they’ve released in some time are the new Lead Ads. These ads allow users to enter […]Continue reading b
Bringing in 2016 with some fresh faces, Sparro have won four new digital accounts with SurfStitch, GUESS Australia, National Hearing Care and Bay Audiology (NZ). Working across digital marketing, partner outreach and paid search accounts, Sparro is looking forward to establishing great working relationship with the four exciting brands and helping them further cement their online […]Continue reading b
When my brother and I started our digital marketing agency, Sparro, in 2013, we were very confident in the direction we wanted to take in our business and our work. We wanted to take on the best qualities of all of the businesses we’d worked with, while avoiding the worst aspects of agencies that we’d […]Continue reading b
The most important question in our business, and maybe yours too, is often the question that’s most overlooked for its simplicity and because the answer is so commonly assumed. Here it is: What is the objective? Companies, businesses and individuals without an objective are like Twitter – there’s noise, activity and some level of assumed […]Continue reading b
Today I pulled down our site TheDealer.com.au – a daily deals aggregator that Cameron, Ruben and myself built way back in 2011. As a challenge, we designed, coded and had the site live sending daily deals emails within 6 weeks; integrated with a dozen or so of the largest deals sites at the time – […]Continue reading b
Park outside the door Our Father would get you a park right outside the door of any busy event. He’d drive past crowds of people walking to the Easter Show from where they’d parked, streets away, and he’d tell us – they all think there’s no parking right outside, but you watch this. His theory […]Continue reading b
Mobile’s been a hot topic for a few years now, and it always seems to be ‘just about’ to take over. There’s no doubt it’s not going away and presents huge opportunities for any business, but is an app the right way to get in front of mobile users? In most cases, we don’t think so.Continue reading b