Mumbrella Travel Award for Innovation
Sparro have won the Mumbrella Travel Award for Innovation for their work with AI agency REMI.
The AI, nicknamed AO for always optimising, ingests dozens of search and onsite signals to predict competitiveness, and route- and keyword-level performance. It powers much of the Webjet AdWords bidding, proving a 10% increase in ROI.
Sparro partner, Cameron Bryant, says ‘AI is the future and we’re stoked to be recognised for our early adoption and incredible performance on the Webjet account.’
The AI bidding platform is now being scaled to other Sparro clients, while accepting interest from third parties. Sparro and REMI are planning further uses of AI in digital marketing and ecommerce.
More by Morris Bryant
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We’re regularly sharing feedback with Google on the AdWords console, and here are a few of our top feature requests.Continue reading b
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Facebook have been fairly aggressive in claiming a greater share of ad spend over the last few years; particularly reinventing their ad units for Mobile and to be more native to their platform. One of the most interesting ad units they’ve released in some time are the new Lead Ads. These ads allow users to enter […]Continue reading b
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Park outside the door Our Father would get you a park right outside the door of any busy event. He’d drive past crowds of people walking to the Easter Show from where they’d parked, streets away, and he’d tell us – they all think there’s no parking right outside, but you watch this. His theory […]Continue reading b
Mobile’s been a hot topic for a few years now, and it always seems to be ‘just about’ to take over. There’s no doubt it’s not going away and presents huge opportunities for any business, but is an app the right way to get in front of mobile users? In most cases, we don’t think so.Continue reading b