The AI, nicknamed AO for always optimising, ingests dozens of search and onsite signals to predict competitiveness, and route- and keyword-level performance. It powers much of the Webjet AdWords bidding, proving a 10% increase in ROI.
Sparro partner, Cameron Bryant, says ‘AI is the future and we’re stoked to be recognised for our early adoption and incredible performance on the Webjet account.’
The AI bidding platform is now being scaled to other Sparro clients, while accepting interest from third parties. Sparro and REMI are planning further uses of AI in digital marketing and ecommerce.