We marketers love to track a huge range of metrics—we live and die by the results.
AdWords Scripts are extremely powerful and one of the best features of AdWords; what’s more, they also make it very fun to use.
With AdWords Scripts you can access the data and objects with a script, and it allows you to perform bulk actions that are not possible through the user interface or even AdWords Editor. This useful tool isn’t limited to retrieving data, but can also be used to make many changes that would otherwise take a lifetime if done manually. It also allows you to personally customise solutions for each client, rather than rely on a generic 3rd-party software. It has increased our productivity at Sparro by many magnitudes, as we use it to automate reporting, bid management, tracking spend, build campaigns from a feed, and much more.