COPYWRITING
We work with you to turn your words into the actions of your users. We strike that balance of talking to your audience and search engines at the same time. Whether you need a website makeover, product page descriptions, an improved brand story, optimised blog posts, email campaigns and anything in between, we create a powerful voice for your business.
We have years of experience working with clients across all types of industries, and we ensure consistency in your copy across the board to develop a resonant brand voice.
We begin all SEO projects with a technical SEO audit which includes a specific focus on content.
We audit the content on your website, allowing us to identify any opportunities to optimise existing content or create new content pieces using our fine tuned SEO copywriting skills.
At the heart of every iconic brand, there’s a unique story.
We tell these stories in compelling ways by developing a holistic content marketing strategy based on your website, audience and market. We don’t deal in cookie cutter solutions; our SEO copywriting services are always tailored according to your business and copywriting needs.
Our passion for data driven insights paired with our roots in SEO paves the way for all our SEO copywriting to have a maximum impact. We define content pieces by immersing ourselves in the cultural trends, concerns and causes that matter to your customers, as well as analysing your best performing content on site.
Our experienced in-house team of SEO copywriters and content specialists begin crafting high quality original copy.
With a focus on keyword research, link building and other organic search optimisation elements, we ensure your content has the best chance of visibility online.
We speak to you and we speak for you. Our team is agile and adapts to your writing style and tone to ensure copy feels authentic and resonates with your brand voice.
We track and report on your organic search rankings, keyword positions and overall traffic to your site.
We look at what types of copy and content pieces have been effective with your audience and use this to guide our future SEO copywriting efforts, allowing us to align our strategy with what is actually working.
FAQS
Copywriting is the production of written content to drive or persuade people to take an action. It’s a critical element of wider marketing and advertising strategies to increase brand awareness, evoke certain feelings, thoughts or responses.
SEO copywriting is a blend of copywriting best practices and SEO fundamentals. The objective is to find topics for content creation that match actual, high-volume or high-intent search terms. It’s a combination of data and creativity, our favourite!