Our approach to SEO
We don’t deal in cookie-cutter solutions or packages. Our service evolves according to your business needs.
We’re not cowboys, nor do we rely on old-school methods – we’ll just do what it takes to drive results. Whether that means focussing on developing new pages, content links, PR or tech innovation, we’ll look for what works — and what’ll work better.
Everything is underpinned by data, industry best-practice concepts and years of experience working with clients across all types of industries.
Data-driven SEO means that we take out the assumptions. We identify your current state, the opportunity and then prioritise the tasks we need to complete to realise that opportunity.
We do this on a large scale.
Data presents content and link opportunities, also – using audience analysis, ad results and internal data to create incredible content for outreach and rich meta that performs.
We begin all SEO projects by analysing the existing search traffic and metrics: what keywords are sending traffic? What are people looking for? What do they do once on the site? What can we learn from paid search?
This allows us to discover keyword opportunities and define a strategy focused on return.
There’s no SEO strategy that fits all clients.
We start by creating a plan for your content and landing pages based on your site, audience and market.
We then conduct a technical audit of your site and, lastly, define a link building schedule.
We implement any technical and tracking changes required, then produce content for landing pages relevant to the keywords we’re targeting.
Our in-house link builders then begin creating high quality links to your site through our own unique outreach strategies
We track and report on the rankings and traffic of all relevant keywords, plus your overall site metrics – engagement, conversions, revenue.
We continue revising our tactics and these numbers to ensure we’re always learning and improving.
CLIENTS
Beyond SEO
Anyone can build directory links, but competitive advantage comes through ‘irreplicable’ strategies. We believe this, and operating at the intersection of SEO, media and PR, is the key to not only ranking, but building category and brand intent.
To achieve this, we use your data and audience insights to create rich content, meta and link building assets. From here we align with our media and PR efforts to create consistent, high-impact campaigns that achieve more than just links.
CONTACT US
We work with businesses of all sizes, either on retainer or one-time projects. We typically structure an engagement based on how much impact you’d like to have, over what period.
FAQS
We don’t have traditional packages, as we work to bespoke retainers that are constructed based on the size of the opportunity and the amount of work that’s required to achieve it.
The amount of effort to achieve your ranking and traffic targets will differ by industry, website and your audience.
It’s best to reach out for a quick chat and we can quickly share some ideas and basic costings.
There are three core components to SEO – tech, content and links.
Tech and content relates to your website – how accessible it is for the search engine bots, and the quality and depth of your content.
Links are external websites that reference your site, acting as a sign of your authority.
SEO is underpinned by keyword research and strategy – the process of determining exactly which keywords you’d like to rank for.
Sparro are one of Australia’s most-awarded agencies, with 60+ dedicated digital marketers. We have incredible experience across some of Australia’s most successful retailers, including Catch, Webjet and Temple & Webster.
However, the answer really is – whichever is the best fit for your business.
We’re specialists in mid-to-large businesses and fast-growing small businesses or startups.
We’re fast movers that love data and challenges.
We’re specialists in mid-to-large businesses and fast-growing small businesses or startups.
However, we’ll work with any business where we believe we can have a positive impact on the bottom line.
We love hearing from new prospective clients and exploring opportunities. If we’re not able to service you ourselves, we’ll introduce you to one of our partner agencies.