Digital Marketing > SEO Agency
SEO Agency Data-backed, future-proofed SEO

Our approach to SEO

Best-practice SEO backed by decades of industry experience.

We don’t deal in cookie-cutter solutions or packages. Our service evolves according to your business needs.

We’re not cowboys, nor do we rely on old-school methods – we’ll just do what it takes to drive results. Whether that means focussing on developing new pages, content links, PR or tech innovation, we’ll look for what works — and what’ll work better.

Everything is underpinned by data, industry best-practice concepts and years of experience working with clients across all types of industries.

Using data to make better SEO decisions

Data-driven SEO means that we take out the assumptions. We identify your current state, the opportunity and then prioritise the tasks we need to complete to realise that opportunity.

We do this on a large scale.

Data presents content and link opportunities, also – using audience analysis, ad results and internal data to create incredible content for outreach and rich meta that performs.

Best-practice SEO that lasts.


We begin all SEO projects by analysing the existing search traffic and metrics: what keywords are sending traffic? What are people looking for? What do they do once on the site? What can we learn from paid search?

This allows us to discover keyword opportunities and define a strategy focused on return.


There’s no SEO strategy that fits all clients.

We start by creating a plan for your content and landing pages based on your site, audience and market.

We then conduct a technical audit of your site and, lastly, define a link building schedule.

Data-driven SEO

We implement any technical and tracking changes required, then produce content for landing pages relevant to the keywords we’re targeting.

Our in-house link builders then begin creating high quality links to your site through our own unique outreach strategies


We track and report on the rankings and traffic of all relevant keywords, plus your overall site metrics – engagement, conversions, revenue.

We continue revising our tactics and these numbers to ensure we’re always learning and improving.


An agency trusted by leaders

Bing Lee
Destination NSW
Hungry Jacks
Beyond SEO

The intersection of SEO, media and PR

Anyone can build directory links, but competitive advantage comes through ‘irreplicable’ strategies. We believe this, and operating at the intersection of SEO, media and PR, is the key to not only ranking, but building category and brand intent.

To achieve this, we use your data and audience insights to create rich content, meta and link building assets. From here we align with our media and PR efforts to create consistent, high-impact campaigns that achieve more than just links.


Let’s talk about your site.

We work with businesses of all sizes, either on retainer or one-time projects. We typically structure an engagement based on how much impact you’d like to have, over what period.

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Morris Bryant
Cameron Bryant
Sparro Digital Marketing Level 12, 35 Tumbalong Boulevard,
Haymarket, NSW Australia
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