Digital Marketing > SEO Agency > Local SEO
Local SEO
Ranking for localised searches
We turn your business into a local hero.
Our team are specialists in Google My Business (GMB), the cornerstone to local SEO. We use GMB to promote key business information on Google such as opening hours, contact details, a link to your website, additional services and more. By optimising your GMB profile, we are able to align your information with what’s on your website, manage multiple locations via bulk uploads and manage business reviews via the GMB API.
We implement local search optimisation tactics from local link building and local business schema, to, building out individual store pages on-site with geo-focused keywords, and anything in between. By building these signals of relevance around a specific location and ensuring accurate, regular updates we help your business to stand out in the local spotlight.
We begin all SEO projects with a technical SEO audit which includes a specific focus on local search.
Using tools to analyse key aspects of your website that may impact local search, we also immerse ourselves in the trends, concerns and causes that matter to customers in your particular business location.
We don’t deal in cookie cutter solutions. Our local SEO strategy is unique for each business, based on a product or service offering in a specific location.
We define a strategy to improve your rankings on local searches and highlight any potential opportunities to enhance local SEO.
We employ key search optimisation tactics from a local perspective, including keyword research, link-building, technical SEO, content marketing, mobile optimisation and everything in between.
We implement best practice SEO tactics based on Google’s ranking factors to optimise your website and GMB profile to improve visibility in Local Pack and local search. To ensure that you are dominating niche local search results, our experienced in-house team makes any geo-focused adjustments to your website efficiently and effectively.
We develop holistic digital strategies and create synergy between organic search optimisation and paid media efforts.
By linking up GMB to Google Ads, we get more accurate location data to allocate better Maps Ad spending and improve geo-paid ads. With Sparro on your side, you can expect more from your business’ local performance.
We track and report on your local search rankings, keyword positions and overall traffic to your site.
To stay not only up to date, but to remain ahead in search and local trends, we continue revising our tactics to ensure we’re always learning, improving and delivering exceptional results.
FAQs
Local SEO is a strategy to focus on optimising a website to appear in local search results. For businesses with physical locations or brick and mortar stores, local SEO plays a major role in allowing you to promote your products or services to local customers.
Local SEO includes listing your business’ key information and details to appear in Google Local Pack, as well as the main organic search results listings.
Google’s search includes a proximity factor, so location is taken into account when users search. Google takes it one step further. When the search engine decides that a user is searching for something in a particular location, the user is served with Google Local Pack, displaying the top three, most relevant local businesses to the search. It’s pretty simple; your goal as a business is to make it into this local pack. You can’t force it though, so your best chance of achieving this is by optimising your website with local search elements.
Optimising your website with a focus on local SEO also helps to:
- deliver targeted traffic to your website based on more relevant searches
- enhance your listing to create greater visibility online
- increase your prominence in the SERP
- build authenticity and trust in your business
A local SERP are the results that appear for a local search query based upon where the customer is situated. The local SERP includes a local pack which displays the top 3, most relevant local businesses to the customers search query and location.
Google My Business is a tool that allows businesses to list their company information on Google. This may include opening hours, a contact number, a link to your website, and additional services your business may offer.