TECHNICAL SEO
With a focus on improving the technical components of a website, technical SEO helps to increase the visibility of your site’s pages in search. Performing technical SEO correctly and regularly ensures that search engines are able to crawl and index your pages. Without technical SEO, search engines may not be able to find your site and this affects your chance of ranking in the SERP.
Optimising Technical SEO elements on your website also helps to:
OUR APPROACH
We look at a website’s performance holistically and on a page by page basis to determine how easily content is extracted by search engines and displayed across different devices. We’re not cowboys, nor do we rely on old-school methods – we’ll just do what it takes to drive results, whether that means focusing on page speed, indexation or sitemaps, we’ll look at what works – and what’ll work better.
We have years of experience working with clients across all types of industries, and we know the ins and outs of technical SEO. What we don’t already know, we learn. We stay up to date with organic search and algorithm updates, industry best practices and technological developments.
We begin all SEO projects with a technical audit, using a range of SEO audit tools to analyse key aspects of your website.
We investigate and highlight areas of your website that may be impacting your visibility and traffic through organic search, as well as conversions and user experience on-site and on mobile.
We don’t deal in cookie-cutter solutions. Our strategy is tailored according to your site’s functionality, accessibility and performance.
Equipped with real time data, we define a strategy to improve the health of your website. We fix any faults, determine key areas of improvement, as well as highlight potential new opportunities.
Our experienced in-house team make any technical changes required. We collaborate with your internal website developers to improve any technical elements from site structure and sitemaps to image optimisations, duplicate content, canonical tags and anything in between.
Our team is agile and we incorporate these changes efficiently and effectively to achieve valuable results. With Sparro on your side, you can expect more from your website’s accessibility and functionality.
We track and report on your web page rankings and organic traffic, as well as monitor the impact of our technical changes. We look for what is working, and what will work better.
With constant algorithm updates and changes to searching approaches, we continue revising our tactics to ensure we’re always learning and improving.
CONTACT US
We work with businesses of all sizes, either on retainer or one-time projects. We typically structure an engagement based on how much impact you’d like to have, over what period.
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FAQS
Technical SEO is important as it focuses on improving the technical components of a website which help increase the visibility of your site’s pages in search. Without technical SEO, search engines may not be able to find your site and thus decreases your chance of ranking.
Technical SEO looks at a number of site code, structure and performance factors that help search engines crawl and index the pages on your website. This includes page speed, URL structure, XML sitemap, navigation, and structured data.
A technical SEO audit is the process of analysing the technical areas of your website that contribute to performance, crawlability and indexability. It is important to perform regular technical SEO audits of your website to ensure that search engines still have the ability to crawl and index your pages.
It is important to optimise the technical elements of your site for SEO so that search engine’s can easily find, crawl and rank your page appropriately. If your website’s technical SEO is not optimised, other on-page SEO efforts like content and internal linking may not be found by search engines.