Content Marketing Agency | Sparro by Brainlabs: Independent Digital Marketing
Sparro Sparro

Marketing Agency > SEO Agency > Content Marketing

Content Marketing Dynamic, digital content that performs

CONTENT MARKETING

Create a powerful voice to the right people, at the right time

Content is the foundation of any great strategy. We’ll work with you to develop a resonant brand voice defined by what should be said, to who, and where – all backed by the why that we determine through data and testing.

It’ll be unique: funny, inclusive, family-orientated, bold or minimalist – whatever speaks to you and for you, and drives maximum impact.

And we’ll ensure brand consistency across the board: from social media to YouTube ads, blogs, digital PR and everything between.

CONTENT DISTRIBUTION

We believe great content is the centrepiece of performance marketing.

Content and an understanding of your audience is the key to affecting change in your customers through press, media, social and video channels.

It relies on an understanding of what you want to say, to who, where and, most importantly – why your audience cares. We uncover these as ‘content pillars’ through research, audience analysis, workshopping and testing.

It’s a traditional approach to modern channels that pairs marketing theory with data. The result is performance content; and aligned, on-brand channels.

THE SPARRO DIFFERENCE

We’re bringing together two worlds

We’re a digital performance agency with roots in data and media. Over the last few years we’ve been hiring from traditional media and PR channels to complete a rounded offering that puts the customer, and the data we have on them, at the centre of your strategy.

From there we activate into our owned, earned and paid media channels – search, YouTube/video, social, blogs and third party websites/media.

We’ve achieved incredible press in major publications from our outreach, delivering both brand reach and high-impact links for SEO.

CONTACT US

Let’s talk about your business.

We work with all ranges of businesses in all spaces. If we think that can add value, we’d love to work with you.

FAQS

Content Marketing FAQs

Content marketing is a type of strategic marketing that involves planning, creating and sharing valuable and relevant content online to a specific target audience. The foundations of content marketing are high quality content in itself, consistency and frequency.

A solid content marketing strategy will have the ability to tell a brand’s story on multiple mediums that stimulates interest, gains attention and ultimately drives profitable consumer action.

It includes blogs, website pages and information, social media post, info graphics, press releases, videos, podcasts, emails and more.

Content marketing and SEO are very much interconnected and content is becoming one of the most important aspects of SEO strategies.

Our content strategies, however, also impact paid media and owned channels (blogs, email, website).

A well crafted content marketing strategy is critical for online growth and success, and high quality content is required to increase your websites visibility and rankings, as well as influence your website visitors to stay longer once on-site.

Creating optimised content on your website also helps to:

  • increase click through rate and generate high quality traffic on-site
  • incorporate linkbuilding and gain high-quality backlinks from high authority websites to indicate trust and credibility to search engines
  • strategically incorporate keywords, and specifically create content around keywords
  • build brand awareness and engagement
  • can turn visibility into rankings and increases conversion rate to turn into revenue