Digital Marketing > SEO Agency > Mobile SEO
Mobile SEO
Ranking in a mobile-first world
Mobile has never been more important, and will only continue to become a focus of the search engines and take up a larger share of searches.
But it doesn’t take a digital marketing expert to know this. What we haven’t told you yet, is the ‘how’ – and this is our speciality. We create dynamic digital marketing strategies that adopt a mobile-centric SEO approach. We achieve exceptional results by ensuring your website is optimised, responsive and user friendly across all devices.
We have years of experience working with clients across all types of industries, and we know the ins and outs of mobile optimisation techniques. What we don’t already know, we learn. We stay up to date with organic search updates and Google’s best practices on mobile-first indexing.
We begin all SEO projects with a technical SEO audit which includes a specific focus on mobile optimisation.
We analyse your websites responsiveness and highlight key elements that may be impacting your visibility, traffic, conversions and user experience on mobile devices.
We don’t deal in cookie-cutter solutions. Our strategy is tailored according to your site’s mobile needs and business goals.
Mobile specific testing opportunities are defined using CRO methods to gather conversion data and on-site user behaviour. Equipped with real-time data, this paves the path for us to define strategies to fix any faults and determine key areas of improvement.
We implement the latest mobile SEO best practices, depending on your unique situation. This could include page speed optimisations, changes to site structure, design, responsiveness, and more.
Our team is agile and we make these changes efficiently and effectively. With Sparro on your side, you can expect more from your website’s mobile performance.
We track and report on your web page rankings and changes in organic traffic, conversions and user behaviour.
To stay not only up to date, but to remain ahead in mobile optimisation and search trends, we continue revising our tactics to ensure we’re always learning, improving and delivering exceptional results.
Mobile SEO focuses on optimising a website specifically for visitors accessing sites from mobile devices. Think, smartphones and tablets, those small pieces of technology we can’t seem to live without. To ensure users have an experience on site to reflect the device they’re using, mobile optimisations consider site design and structure, varying screen sizes, page speed times and more.
For what feels like our entire lifetime, more online searches have taken place on mobile devices than on desktop. Your smartphone isn’t just used to search for information either, we use our mobile devices for everything. Entertainment, online shopping, education, exercise, running of our daily lives – you name it. And more recently, with Google’s switch to mobile first indexing, the bottom line is if you want your website to rank, it needs to be optimised for mobile.
Optimising your website for mobile devices also helps to:
- send positive ranking signals to search engines
- improve the functionality of your website and user experience
- increase conversion rates as more people are shopping on their mobiles
- streamline experiences across devices and experiences with your brand
Voice search is the most recent online search revolution. It started on mobile and has quickly escalated to a range of technologies because of its convenience and speed. More and more people are now speaking to their phones or engaging in voice commanded search queries.
At the core of mobile optimistaion is mobile first indexing. Our clever pal, Google, recently swtiched to a mobile-first index, meaning that it refers to the mobile version of a web page to determine search engine rankings. The bottom line here: if you want your website to rank, it needs to be optimised for mobile.