Sparro Recognised as Finalists in B&T Industry Awards

After winning last year’s B&T People & Culture award, we’re chuffed to share that we’ve been nominated for four categories in the 2021 B&T Awards.

The B&T Awards are Australia’s longest running industry awards, with 37 categories covering advertising, marketing and media. 

This year, we’ve been nominated alongside the likes of Rocket Agency, Thinkerbell, Apparent, TABOO and M&C Saatchi, for:

– Performance Agency of the Year

– Independent Agency of the Year

– Best Digital Services

– Best YouTube Campaign

The nominations come off the back of our biggest year on record, with 39% growth YoY, as well as 47 new client wins.

The Best YouTube Campaign nomination recognises our collaboration with creative agency, Jack Nimble, for Oz Hair & Beauty. The ‘Great Hair Delivered’ campaign reached more than 475k unique users and resulted in clicks from branded search queries to increase by 38%. 

The awards are judged by more than 100 of Australia’s most experienced marketers. This year, judges shortlisted nominees with the idea of ‘back to basics’, with an emphasis on entries with genuine merit, that successfully managed to convert sales and boost the bottom line. 

Last year we took home the award for People & Culture (Under 100 Employees) and received highly commended for the Performance Agency of the Year award.

A big congratulations to all of the other finalists! We’re looking forward to celebrating with you at Sydney’s Hordern Pavilion come November 12!

If you’re interested in discussing your digital marketing, please head over to our contact us page and say hello.