Be the future of content marketing

Lead content marketing for incredible clients.

We’re seeking a content strategist to lead Sparro’s new internal Creative Services team.

The successful applicant will work with team leads across media, performance and SEO to develop and execute incredible creative strategies across multiple content streams.

You’ll be highly comfortable turning research and insights into creative concepts that drive success for retail, travel, FMCG and corporate clients.

The Content Strategist comes at a time when we’re exploring the intersection of data, media and creative; particularly in digital PR and driving SEO success with original, content-driven concepts.

This is an incredible opportunity to extend our capabilities and define the direction of our content offering, alongside what is already one of Australia’s top performance teams and the country’s largest Google Ads spend.

What to expect

Career Pathways /01

We’re developing a best-in-class content division, with huge opportunity for growth into leading a team across across video, social, display, email and more.

We have a transparent direction for our business and clear pathways for all staff; supported by regular reviews and personal development.

Mentoring + Support /02

The Content Strategist will work across the entire business, with regular mentoring sessions from business partners and other senior leaders.

We value our inclusive and supportive culture where all ideas and input matter – regardless of experience or titles.

Digital Training /03

Senior leaders and business partners will run weekly workshops and formal training sessions across a range of hard and soft skills – paid search, SEO, data / analytics, and account management.

While not a core requirement, the Content Marketer will gain incredible insight into the activation of content across digital channels.

Sparro Culture /04

We host regular social and sporting events, lunches and drinks. We love getting everyone together to celebrate our successes, each other and the industry.

Day to day, we work hard and smart, but there’s no overtime, ever. We offer Summer Fridays, a plant-filled office with casual working areas, and an office puppy – Ted Danson.

what we're looking for

This is a new hire and division, with flexibility in the role and approach.

We’re most interested in applicants’ approach to research, data and creativity; and their exposure to the use of content across channels.

Expertise in an individual channel or expertise is welcomed.

you will be:

  • using research and client discovery sessions to plan content strategies
  • using client audience data to continually evolve content and creative approaches, tests and material
  • working with team and channel leads to coordinate the activation of content and advertising material in-market through media, performance, SEO and email
  • liaising with internal and external teams to plan and create content and advertising material

we’d love to see:

  • a rich background in any creative/content discipline
  • agency or multi-brand experience
  • passionate and hands-on creative thinkers
  • someone that cares for value, expertise and getting shit done


Access a client list of leading brands

Our performance success has created long, trusted relationships with our clients, allowing us to experiment and push the boundaries of our channels.

The opportunity is for us to build on this with data-driven text, video and display creative.




Bing Lee


Quay Australia


Temple & Webster

Destination NSW



Estée Lauder Companies

Sparro Case Studies

Bek Fraser – Paid Search Lead

Bek began with Sparro just three years ago and now runs major accounts including Temple & Webster, and Estee Lauder Companies. She trains and leads a team of junior writers and marketers.

Gino Hadiutomo – Senior Digital Marketer

Gino is a graduate of aeronautical engineering, but followed his passion into digital marketing. Now a few years into his career, he runs the TAFE NSW account and is a fantastic mentor to other team members.