Digital Marketing > Paid Media > Paid Search Agency
Paid Search Agency Wide-reaching, dynamic campaigns

PAID MEDIA

Get in front of the right audience at the right time.

Digital advertising offers a huge amount of potential to any business. Reach potential customers in real time, and paying per click to quickly define what’s working and optimise your budget around it.

We’re focused on transparency and results. Our approach is to determine all strategies through initial data analysis and then continue to test and optimise across all channels.

With clients including some of the biggest and best in the country, we spent $85m on Google in 2019. No other Australia indie works on that scale. And with that comes learning, understanding and innovation. We’ve built our own Bid Algorithms, developed unique API solutions to account for shifts in the market, live product feeds to tiered products based on their performance and more.

Custom API solutions are used to create dynamic campaigns with live ad variables, custom reporting and more.

Our in-house automation gives our clients competitive advantage over the market, while giving us more time to affect change and performance before and after the click. This includes audience analysis and segmentation, onsite optimisation, conversion optimisation and creative.

We work with the Google Ads (Search, Display, YouTube), DoubleClick, Bing Ads, Facebook and Instagram Ads, and LinkedIn Ads platforms.

CHANNELS

We work across all Pay Per Click channels.

Google Ads

  • Search Marketing
  • Google/Bing Shopping
  • Dynamic Remarketing
  • Programmatic Display
  • YouTube

Third Party Networks

  • Bing Ads
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
THE SPARRO DIFFERENCE

We use your data to dynamically power your ads in real time.

We build custom API solutions that utilise your own product or location data, as well as any third party data – locations within a certain radius of your stores, for example.

This approach allows us to scale campaigns to significant reach without losing visibility or granularity of detail. For smaller accounts, it allows us to automate simple tasks and spend more time optimising.

DATA-DRIVEN PPC

Some uses of our data-driven PPC strategies

  • powering live pricing in ads
  • instantly building campaigns for a full product catalogue
  • updating ads/bidding based on third-party data (weather, stock prices, trending news stories)
  • bidding based on live ROI
  • bidding based on sales / promotions
  • reporting with realtime results
CLIENTS

An agency trusted by leaders

Webjet
Temple & Webster
AON
Domino’s
Showpo
CONTACT US

Let’s talk about your business.

We work with all ranges of businesses in all spaces. If we think that can add value, we’d love to work with you.

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Sparro Digital Marketing Level 2, 727 George St,
Haymarket, NSW Australia
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